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Why Cross Platform Apps Rule The Roost When It Comes To Enterprise Apps

Author: John Robert
by John Robert
Posted: Sep 15, 2017
native apps

In the past few years, mobility has become one of the driving forces for businesses on the road to digital transformation. It is quite easily one of the critical policies enterprises have adopted. And mobility is no longer just about BYOD(bring your own device) or allowing employees access on the go. It is potentially one of the key initiatives for businesses to innovate and modernize for the unpredictable future. Mobility enables work-shifting – which in turn enables productivity, anytime, anywhere and on any device. As more organizations build focused enterprise applications with a user-first approach, they need to design an optimal app strategy.

One question that needs to be settled at the outset is that of platform compatibility. Whether businesses should opt for cross-platform functionality via powerful frameworks such as Xamarin or PhoneGap or focus on native app development. Which solution is more economical and efficient for your business? To be fair, we need to analyze the pros and cons of both approaches before making the choice. Here’s taking a look at native and cross-platform development:

Native apps

Native apps are specifically created for the platform and they work with the mobile’s built-in features. It is ideal for those companies whose target audience or a large chunk of it resides only on one platform. Native apps also get full support from their respective app stores and marketplaces. Native apps are better for developers who have SDK and all other tools build the app easily.

Native apps also have specialized development environments – that is the ecosystems that foster app development. iOS and Android have a wide range of tools for all aspects – designing, testing etc. For specific, mission-critical needs, often native environment is better suited.

Cross platform

Cross-platform app development has been the buzz for quite some time now. It brings consistency to the app, being agnostic to devices and platforms. The uniform look and feel mean that the brand image is reinforced across devices and audience groups improving retention.

Cross-platform apps are built using a unified or shared code base that facilitates rapid deployment or faster time to market. This is a valuable benefit for today’s fast-paced businesses.

Cross platform has a wider reach and development cost is more affordable. Businesses can save on development costs and also time by having a "write once, run anywhere" code. Cross-platform apps also have higher profitability because of the exposure across multiple markets targeted at platforms and users.

Cross platform apps are also easier to update and launch. The main launch, as well as later releases and changes to the app, can be rolled out simultaneously across multiple platforms.

Several viable and useful cross-platform technologies have emerged in the past few years. From the substantial set of user-friendly APIs to use of native UI components, HTML and Java based apps, shared C# codebase, to cloud based backend for development, the business value of cross platform development is far-reaching. These are some of the popular frameworks:

  • Xamarin
    • PhoneGap
    • Appcelerator
    • Ionic
    • Kony

The right choice for your business

Each business is unique with a unique set of requirements. Cross platform solutions are fast, reliable, quickly deployed and are often considered the future of enterprise mobile apps. Both native and cross platform development have their own pros and cons. Your decision depends on the approach you can take according to the level of the app, business requirement and budget. Have you developed a cross platform app recently? Let us know your preferences in the comments section below.

About the Author

I am a writer, blogger and part-time traveler. Feel free to share reviews about my technical articles.

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Author: John Robert

John Robert

Member since: Dec 28, 2016
Published articles: 7

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