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Trade Show Blunders

Author: Jeffrey J. Burns
by Jeffrey J. Burns
Posted: Sep 21, 2017

Trade shows present excellent opportunities for businesses to promote products, touch base with current customers and learn what’s new in their industry. And, of course, every exhibitor hopes to create new leads, bring in new clients and generate more money.

There’s certainly advice out there regarding how to do well at trade shows. But, what about what not-to-do?Mostly we humans only learn what what-not-to-do after the fact. It’s normal. Businesses, however, can’t afford normal. So, for business sake, here are some trade show blunders to avoid:

  • Underestimating the Importance of Who Works the Booth. Trade Show work requires more than good looks and the ability to hand out business cards and write down names. Some businesses even send interns and inexperienced employees to man trade show booths and treat such assignments as grunt work. Manning a trade show booth requires experience and finesse.
  • Inconsistency. Those who man trade show booths should be fully up-to-date on the latest developments regarding their company’s brands and products. Everyone in attendance should also be in synch about matters such as pricing, deals, contracts, etc. It’s always helpful to have an "emergency plan" should an awkward situation arise.
  • Insincerity. Never try to be someone you’re not. It’s tempting to want to exaggerate your capabilities and size in order to compete, but you’ll only sound phony. Be genuine. Clients respect and appreciate that. It’ll make you stand out and appear grand. Regardless of your size.
  • Neglecting to Follow-Up. Following-up with both vendors and attendees after a trade show is absolutely essential. It forms and solidifies bonds, keeps you up-to-date with industry developments, ensures that you’ll be provided with the latest materials and products, and builds clientele. In actuality, if you don’t follow-up, you’ve wasted your trade show time.
  • Not Utilizing Resources. Trade show professionals offer so many resources. They can ship booths and displays, prepare custom trade show exhibits, and provide accessories. In essence, trade show professionals prepare you. And, preparation is key to trade show success.

Next Level Displays

Next Level Displays is the leading trade show expert. It can quickly tailor and put together Custom Trade Show Displays and Rental Trade Show Booths,all centered on your particulars. As well, its in-house graphics department can create stunning eye-catching banners, photo panels, face mounts, and vinyl graphics to make such displays and booths standout even more.

Next Level Displays additionally offers Double Deck Displays, Portable Trade Show Displays, Pop-Up Displays, Banner Stand Displays and so much more. Plus, it offers Custom Trade Show Exhibits, as well as Trade Show Accessories.

No matter your display need or desire or whether your company is large or small, Next Level Displays fully prepares you and provides your every requirement. Remember, preparation is the key to trade show success (everything else, really). So, remember Next Level Displays.

For assistance with custom exhibit booths or any other trade show need, call Next Level Display at (866) 796-6398 or email

About Author :

Jeffrey J. Burns is an experienced exhibition designer in California and Marketing Manager with an experience in trade show displays at Next level display. Nldisplay is a leading California trade show display company specializing in creating an effective trade show booth, trade show displays, trade show rentals, pop up displays, Rental trade show booth, tension fabric displays, steel truss displays, retractable banner stands, multi pack banner stands, indoor and outdoor graphics, trade show accessories, hanging signs, custom built trade show displays, low cost portable trade show displays, custom counters and kiosks, portable flooring solutions, custom display cases, wheeled cases, eco friendly displays, hybrid exhibits, portable modular displays and exhibit lighting and staging. Next level display have a trade show display that fits every budget an Including trade show pop up displays, truss systems, banner stands, and much more!

About the Author

Jeffrey J. Burns is an experienced exhibition designer in California and Marketing Manager with an experience.

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Author: Jeffrey J. Burns

Jeffrey J. Burns

Member since: May 15, 2017
Published articles: 16

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