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Adding flavor to Namkeen Packaging: Nichrome

Author: Nichrome India
by Nichrome India
Posted: Oct 11, 2017

According to an article in The Economic Times, Indian consumers seem to have re-discovered their taste for traditional snacks such as farsan, bhujia and namkeen going by the impressive growth rate of local firms such as Balaji Wafers and Bikanervala at a time when their multinational rivals are struggling.

According to market researcher Euromonitor, since about four years, packaged namkeen had replaced western snacks such as potato chips and finger sticks as the largest segment within branded salty snacks market. The research firm expects the salty snacks segment to surpass biscuits with sales of nearly Rs 35,801 crore by 2020, up from Rs 19,151 crore in 2015.

In any case, the packaged snack market continues to offer exciting growth prospects for manufacturers. Indian consumers are increasingly inclined to hygiene and quality; well-packaged snacks are associated with greater credibility, longer shelf life and better product quality. Smaller packs at lower price points offer affordability and mobility - helping snack companies to sell their products across the whole of India, and even export them to countries abroad.

Flexible and durable namkeen/snack pouches in heat sealable laminate provide durability and convenience in storage and transportation. They are more cost-effective and protect the namkeen/farsan from harmful contaminants and moisture which adversely affects the crunch of the product. These pouches also facilitate attractive packaging design – a feature that manufacturers can use to their advantage for point-of-sale visibility and charm.

Nichrome, the leading snacks packaging machine manufacturer, continuously innovates and adapts technology to cater to the growing and diverse needs of the snacks industry. Nichrome’s Vertical Form Fill Seal (VFFS) Snackpack Sprint 250 Continuous is a speedy solution that takes the inherent fragility and odd shapes of snack foods into account while ensuring minimised costs and a highly efficient packaging process.

Namkeenpack is another speedy solution for namkeen packing, designed for quick and easy tool-less changeover of size parts resulting in minimum product falling height. Its perforation system makes it possible to produce a chain of pouches, and its unique stripping action before cross sealing avoids product entrapping in seal.

Nichrome’s automatic snack packaging machines deliver speeds of up to 150 packs per minute. The gas-filled pouches provide protection for brittle snack products such as potato chips, while the vertical concept of the packaging solution helps to speed up the process. They allow easy format changes to produce CSPP and gusseted pouches of different sizes besides perforated chains of pouches, in heat sealable laminate.

About the Author

Nichrome is one of India’s Leading automatic Packaging Machines Manufacturers, offering a wide range of food and non food Packaging Machines

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Author: Nichrome India

Nichrome India

Member since: Apr 07, 2015
Published articles: 120

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