3 Ways To Get Free Exposure For Your Business By Branding Your Tumbler

Branding strategists are often obsessed about branding everything they can with a company’s identity, whether it be a notepad, a pen, a diary or anything else. But one thing they often overlook is a tumbler. In fact, a tumbler is one of the least branded objects in the marketing world. But there are many ways you can use them for branding purposes. Some of them include -

Gift Employees: Give away a tumbler to each of your employees. This is essentially free advertisement. Every time they use it in public, your company’s brand name is exposed to the public. Every time they use it in their home in front of their guests, the guests will see your company name. Every time they take it for a picnic and carry it around, again your company name will be seen in public. There are numerous ways how a simple action like giving away a free tumbler or diary or keys can make your company look like a true professional business. And this is why many businesses have been using this marketing method for decades. You can also use a custom engraved map tumbler, a picture themed tumbler or any other similar product as a gift as long as it displays your brand name clearly.

Office Meetings: Always use branded tumblers in office meetings. Not only does it add a level of professionalism from your part, but also creates a favorable impression among the people involved in the meeting. This is especially true if you are holding a presentation and a large number of prospective clients are participating in it. You may have arranged everything perfectly. But adding your brand name to a tumbler will make the company look fully committed to expanding its brand identity. And if the meeting has anything to do with sales or marketing, then you will definitely score some brownie points if you brand the tumbler together with everything else, right from the notepad to chairs. Consider using a custom engraved map tumbler instead of a plain logo based tumbler as the sophistication of the map can make you look even more of a professional.

Food Takeaway Tie Ups: One way to use branded tumblers to spread your brand identity is to get into tie ups with local takeaways. Just mass produce a few plastic tumblers co-opting your brand name together with the name of the takeaway. This way, every time a person buys a drink from the takeaway, they will see the name of your business on the tumbler. You can take this promotional activity even higher by including a coupon on the side of the tumbler and giving discounts to people who shop for your products and present the coupon cutout. This is a cheap way to quickly create an easily identifiable brand in a locality. Takeaways also benefit from the arrangement as they can cut down cost. Eventually, it is a win-win for everyone involved.

Explore more of such marketing tactics using tumbler or even other unconventional objects and you will soon start to see a whole new world of marketing opportunities.

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