Why tracking customers applauses may help SEO companies become better social Engagers

Some SEO companies in India may see tracking metrics as a never ending task that is an inconvenience to say the least. But, tracking metrics may make a huge difference when a search engines optimization company plans their next media campaign. However, how do you know your media campaign is really working and you are meeting your goals?

One way to know that your social metrics are hitting the mark is to use objectives and keyword results or OKR. This ensures that whether you have a big team or a small team at your SEO agency in India, that you are all working toward the same goals and using the same methods to measure the progress of those goals. Since social media is near the top of the funnel, you may want to concentrate on improving customer service and also growing a community of loyal readers, instead of trying to raise subscription numbers or increase sales. The best way to do this may be to have using keywords that will rank high on a search engine optimizer.

Why Engagement metrics Matter

Does it really matter what network you get your information from or what tools you use? While there are a number of tools out there to measure engagement metrics such as conversation rate, amplification rate, and applause rate, they may not all be on equal footing with an search engine optimizer. This is why an SEO agency from India may have to carefully decide how to treat each social platform that is different. Though it may appear these social media sites are all different, in many ways, they do have some of the same platform characteristics, as well.

What does this mean for search engine optimization? Tracking things like conversation rates or amplification rates really do matter. For example, the conversation rate, may tell a business what topic is most important to their customers. The conversation rate is the rate at which users comment on a certain post and measures how many comments are made. It doesn’t matter whether it is a pin, a post or a photo, so it can apply to Facebook, Instagram, Twitter, Pinerest, Myspace and other social media websites.

What is an applause rate and other ways to know how your audience is Responding

On Facebook, the applause rate can be measured by the number of times customers "like" a business’s status. Once a user clicks on the "like" button, those likes are recorded. But, it is not just likes, other websites have thumbs up or down. However, if your posts are getting a great number of likes, how would this impact a business’s website economically? Does it mean the business is perhaps raising their product sales? This is where it is important to look at the economic value. The economic value is the long and short term revenue and the cost savings. This is important to know because it can tell a business head that their social media campaign may need to be refocused on a specific area that is weak when it comes to generating short term revenue. Or, it may provide input into what is working for your social media campaigns.

How does knowing how Facebook compares to Instagram when you want to compare conversation rates? By using relative engagement rates, this allows you to track and compare followers on different social networks. This allows an SEO agency India to increase the number of followers by their social website. By comparing applause rate, conversation rate and relative engagement rates, this will give companies a good idea of what their customers are responding to, where the response rate could be stronger, and help when building a plan of action.

Keeping everyone on the same track Socially

By reporting on applause rate and other rates, SEO companies can provide these search engines optimization to their clients and also keep their own teams aware of what progress is being made socially. This way, everyone on the team is on the same page. This allows SEO experts to know socially how their audience is responding to social media campaigns.

By keeping track of all these changes, search engines optimization companies are better able to deliver what their clients and their customers may want. It also helps a company who wants to increase subscriber numbers, as well. Keeping track of all these factors together will help a company to provide better customer service. This also may help company also be better able to do a search engine optimizer.

Seo Novus is one of the top ranked India Seo companies, servicing clients from around the world. To learn more how Seo Novus services can benefit your large or small business, visit www.seonovus.com