Website Development: 3 Tips For Creating Catchy Exit Intent Pop-ups

In digital marketing, the goal is to draw users to the company’s website, and keep them in it. At some point, however, they will decide to leave the site, and a last-ditch effort to convert them into customers must be made. Enter the idea of exit intent pop-up windows, which should be integrated in every website development project.

An exit intent pop-up window appears at just the right moment: when the customer is about to look elsewhere for a desired product or service, or just close the browser window to do something else. It presents one last message, one last invitation to reconsider the brand’s offerings. But as opposed to the usual pop-ups that many web users can find quite annoying, exit intent pop-up windowsare called overlay pop-ups which cannotbe blocked by pop-up blockers. Nor will they disrupt the visitor’s viewing experience as they only surface towards the very end.

And it works, according to consumer research: 10 to 15 percent of visitors who would otherwise have navigated away, can be saved by this effort.Here are some tips in creating an exit intent pop-up that will work for your brand:

Make it short. The pop-up window is a small one – a few square inches in size on computers and tablets, and even smaller on smartphone browsers. The text should then be concise, providing these important elements: The brand’s name. The offer in just one short sentence. And most importantly,a clear, definitive call to action.

It must be catchy. This is the brand’s last chance to make an impression, so the wording has to be creative and able to elicit an immediate reaction. It should capture the urgency of the offer, as well as its added value that simply must not be ignored.Bonus points if the pop-up also features a catchy pun, a funny line, or a reference to pop culture that highlights the brand’s marketing message.

It should look professional, not spammy.A good pop-up window is simple and sleek, and not loaded with too many visual elements that can take the attention away from the text. The layout should not have unnecessary lines, and the color palette should have a maximum of three colors. Obviously, the text should be grammatically perfect.Some applications are available for creating exit intent pop-up windows, but the best option is to work with a good writer, a web developer and a graphic designer who can collaborate to fashion a custom look and copy that also capture the brand’s identity.

Get in touch with GBX Digital to know more about exit intent pop-up windows and effective website development strategies, among other tips for winning the tight competition among today’s businesses. GBX Digital is a team of experienced New York-based marketing professionals and creatives who can work with your brand in all stages of digital marketing – from developing corporate identity, to creating website design and other custom marketing materials for the web, to managing online reputation and social media business accounts.

Leo Aranas is an online writer and blogger.