Reputation Marketing 101 - Remove My Negative From Google Search

Reputation marketing is an act of growing your reputation and then using those testimonials and reviews to earn the trust and attention of potential clients and customers. In as much as personal referrals are good, people now trust online reviews. They simply buy from businesses they like. Posting a negative comment on the web unintentionally might be more devastating than most claim to admit. This similar anxiety occurs when you discover a bad search result showing up about you on the first page of Google. This article focuses on how to help you deal with some of these negatives.

REMOVING NEGATIVE REPUTATION FROM GOOGLE SEARCH

• Delete the negative content – You can issue an opt-out-request to have your information removed from online people search sites. If the information posted is your creative work not created under contract, then you can file a DMCA copyright or legal infringement claim and have the material removed. This is very useful for photos.
• Have search engines de-index results about you - Search engines like Google search are perfectly capable of removing links, although you’ll require presenting an air-tight case. What this means is that the negative content won’t show up when people search for it, although it’s still online. Contents that can be de-indexed from Google include damaging personal information.
• Libel and defamation removals – When presented with a court order showing libel and defamation, Google will remove the link, but that will have to be in line with their community decency act (CDA) as articulated in Google’s policy.
• Have the negative reputation buried with good ones – This idea looks simple because it requires you creating content that is good enough to outrank the negative one. You can do this by setting up active personal profiles across social media platforms, own domain or a blog site, write a press release, use your real name and link altogether.
• If it’s a case of a bad review on your business, notify Google team regarding a violation of their review policy by pointing to the specific review.

Finally, there is no quick fix for a bad reputation in most cases; however, it is possible to remove negative searches from Google search. Work on developing search results that Google likes to protect your reputation.

Deborah Frye, a technology, marketing, revenue enhancement and public relations expert. The business was inspired by Deborah’s experience marketing her own previous businesses.