Will M-Commerce Outgrow E-Commerce?

Modern day commerce is greatly influenced by modern modes of communication. Obviously it is the communication that dictates how people interact and how is the business done between them. By going through the article many of us will be able to make a sound impression of the title. However, before jumping onto some conclusion on this topic, it is necessary to understand what exactly is meant by the two types of commerce.

First in the list is the e-commerce which is not a strange entity to majority here. With the invention of internet the concept of in-the-couch information showed up. The internet users prefer having the knowledge over the internet rather than wandering through the markets. The emergence of online markets like e-bay, Amazon etc. depict that the people using the internet are becoming habitual of having things at their door step. This habit has given birth to courier services which collect the products from warehouses of online stores and deliver those at your door steps. Online banking has further fueled the process up.

With the advancement in the modes of communications, the size of computers has reduced. Smart phones are slowly gaining more fame. People can perform all the tasks using their smart phones which were supposed to be done on computers. This has brought up a new name in marketing called the m-commerce. The smart phones are the chief contributors in m-commerce.

In past 10 years, we see exponential growth in the use of smart phones currently about 2 billion users of the internet are using smart phones, laptops and other hand held communication devices. In 2016 only, the online sales increased by 30 percent and 52 percent of the whole online purchasing were done using mobile phones.

What the customer looks for:

The customer buys that product which he finds useful for himself. A good marketing strategy would be such that make customers believe that any product is their need. In order to convince people for buying any product, it is imperative that communication is done with them. Smart phones are always in a close approach of the customers. Therefore, any communication done through mobile phones is most likely to find audience. Mobile apps facilitate in gaining the customers decision in your favor.

Versatility in operations:

Since the mobile apps are virtual species, they can always be updated and improved keeping in view upcoming events, anniversaries or any other cultural attraction like valentine’s day, Halloween thanks giving day etc. The apps are made with eye catchy icons and smoothly operated option panes. The outlook of the app can be changed from time to time. This helps to keep the customer attracted. There is always room for updating the contents and options keeping in view customer’s feedback.

Different methods of advertisement:

M-commerce supports different modes of advertisements. You can communicate with the customers through a video, poster or any animation. You have the liberty of choosing any particular time or location for advertising. Therefore, the control over type and time of data is a great opportunity in hands of advertiser which when properly utilized brings great laurels to business. Mobile apps provide a platform for communication which is in full control of advertiser.

Thing of the future:

As per current trends of global communications we see more and more involvement of smart phones. Our day to day operations are governed by them. Diversity in operations of smart phones courtesy different kinds of apps have made them a kind of one-stop-shop for us. the pace with which smart phone usage is increasing in our society, it can be easily said that they are the future of communications.

Therefore, the global businesses that use smart phones as the base of their advertisement will prosper more as compared to those which stick to traditional modes of advertisement. Mobile apps are showing up as the modern and chiefly utilized medium of advertisement and information gathering. If you want the business to grow at a high pace, you are required to have a fully functional and one-touch shopping mobile app for your business.

Conclusion:

Currently both e-commerce and m-commerce are gaining the eye of people, but with time it is anticipated that m-commerce will soon outgrow the e-commerce activities because the devices used for the former are becoming common. The global net worth of app business is expected to reach $189 Billion by the year 2020. Mobile apps being the only mode of communication will surely pave the way for success of future business.

Soulzer is a top-ranked Apps Development Company Dubai, United Arab Emirates.