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Consumer Review Sites - Ensuring a Fair Deal

Author: Geoffrey James Day
by Geoffrey James Day
Posted: Oct 27, 2017

The dawn of globalization witnessed many budding private businesses to flourish, owing to the platform it received in terms of clearing trade sanctions and new pro business treaties in the fore. The tentacles of greed and easy profit making engulfed the quality that was once promised.

Over the years, branding and advertisements have blinded customers without the actual picture being out in the open. Private company review was farfetched, due to the cartels formed at the backdrop of the public image. It took a long time for consumer tribunals to take stock of the situation and render justice. Yet, there remained a void owing to the fact that cases piled up in no time, without appropriate adjudication, leaving the consumers aggrieved.

Thereafter, the digital revolution manifested the influential control of colossal digital media, uniting the force of the unheard voices. Consolidating its position it cut out an unconventional niche by reprimanding the biggest and the strongest. This was majorly done through review websites.

Such portals host grievances of consumers who have been victims of a bad buy or negligent service. Anyone and everyone can post their complaints if possible with explicit documented evidence. On the occasion of similar grievances there is a fair chance of a company to own up and mutually work out compensation through arbitration, without incurring time and expense on a judicial appeal. Be it a business or private company review, an individual has the discretion to join specific forums or discussions that concerns his plight.

These sites are open platforms, boasting of an unbiased existence without endorsing any specific brand or entity. Owing to its mass appeal and access, these websites are instrumental in spreading the word of caution, thus proving beneficial for new customers to choose the right company. Authenticity of ratings and reviews can be effectively challenge even by companies in defense of allegations levied.

Last but not the least, the attribute that earns revenue for these websites is its functionality to lend space to different businesses for posting adds. This shall not be mistaken as point blank backing of companies. This feature is a well accepted revenue model for such websites.

About the Author

Mr. Geoffrey James Day is a consumer activist who pioneered many consumer movements against business lobbies trying to suppress consumer grievances. He says only the power of the mass can seek redemption from the exploitative business giants.

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Author: Geoffrey James Day

Geoffrey James Day

Member since: Oct 26, 2017
Published articles: 1

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