TVC as a source to create awareness

Introduction

A television commercial (TVC) is a form of advertising ideas, general information, promoting a product and service, etc. though television. The duration may last from 10 seconds to 3 minutes. It can be used to introduce a product, make people know that a new product is launched, and to remind the customers about the existence of the product.TVC production helps the organization to promote the product by highlighting the use of the product, targeting specific strata of the customer, and attracting customers by the creative idea to go for the product.

Even in this era of speed internet TVC are finding a way to show their existence and here the some of the reasons for continuing the TVC production

• Strong impact

It uses audio and visual effects to create a long lasting impact in the minds of the customers. They use strong message, sound, lighting, star cast, good visual graphics etc. to make the customers watch the commercial.

• Convenient and flexible

The number of viewers who watch television are high, which makes the advertisers use this. They can approach the audience in different ways. Even the television commercial can be placed on internet to reach millions easily and fast.

• Using commercials as base for next product and education

The standards that are set by good commercial are high and this makes the marketers to think more creatively and approach people in different ways. The commercials can also be used as learning in the corporate sector. The HR of the corporate company make the trainee watch the commercials and ask them to write what they have understood from it to assess their creativity. Thus TVC production helps in corporate trainingfor their employees and make them improve in their line of work.

• Word of mouth

It is the most powerful advertising the company can ever experience. A positive word of mouth can lift the company but the negative word of mouth can destroy its image. Therefore the TVC production team should keep in mind about the various negative aspects they might experience from the ad and make sure that they are eliminated to the very least.

Conclusion

TVC production can help the organisation to stay in the market and allows them to increase their sales. This also helps the organisation to show their vision and mission to the customers.

About the Author:

The author of this article has an extensive knowledge in the field of TVC Production and Corporate Training

Article Source Link:http://articles.org/tvc-as-a-source-to-create-awareness/