Design Effectiveness: 6 Tips On Successful Packaging Design

Successful brands are those which stand out from other brands in the market. Packaging design is the most crucial element that can make your brand stand out in competition. If you are launching a new brand or rebranding the existing one, an effective packaging design can give visibility to your brand and offer new sales opportunities to you. Here I give you 6 tips on successful packaging design to help your product establish itself in the market :

1. Understand your target audience: For branding any product it is of most importance to understand your target audience. For example if your product is for kids aged between 5 to 10 then you may put some of their favourite cartoon characters on the packaging. Even giving cartoon character toys free with packets will make their parents buy your product. Studying age group, location, gender, income level, education level, occupation and interests of customers you are targeting will help you design the packaging better.

1. Shelf impact : Shelf impact is the way product looks on store shelves with other competitive brands. However good your packaging design is if it doesn't have shelf impact, it won't be sell itself. To have best shelf impact for your product, you can use special materials for packaging like paper, wood etc. with different textures. Packaging design agencies also suggests using bright colors and using different fonts for the content on packaging.

1. Go green : Sustainable products are preferred by customer these days. Packaging design companies are also favoring eco friendly packaging. Use biodegradable material which can be recycled and generate least amount of waste to make your packaging environment friendly.

1. Distinct packaging: Keep in mind that there are already many people offering same product as you in market. To make your product stand out in the competition you need to have distinct packaging than other brands. Packaging design agencies tells you to observe the designs of competitor brands. Try to design package so that it can look different from all of them. You can try unique shape, unique colors which no other has used for packaging in that category of items.

1. Clear and Authentic: Packaging design companies suggests to keep your packaging simple and true to the purpose. Your packaging should be relatable to what your product is offering to the customers. There should be no exaggeration or false promises. If appearance of your product is good then design the package in such a way that it is visible from the package and if the products tastes good but doesn't look good then it's better it its not visible.

Durability: High value, slower moving items should have durable design. Poor quality packaging can get damaged in long time storages. This can have a very negative effect on customers. Build a durable packaging design if your item is going to sit on shelf for longer time.