3 Social Media Recruitment Tips to find the right candidate

Ever heard of "Social Recruiting"? The practice of hiring talent through the efficient use of social media platforms like LinkedIn, Facebook & Twitter is called "Social Recruiting". It’s also widely known as social media recruitment.

The use of social media in recruiting the right candidates has increased massively among the recruitment agencies in UAE.

UAE is considered as the best place to establish a career and this is the reason why it attracts a huge number of not just local but global job seekers too.

Scanning through a plethora of vacancies and finding the right candidate requires a great deal of effort, that’s why most of the companies in UAE depend on recruitment agencies for their talent-acquisition needs.

Almost all the top recruitment agencies in UAE know how to make use of social media to find the right candidate but some of them are still learning how to make the most of it.

Whether you’re new to social media recruitment or have already tried it, following are some social recruiting tips to help you improve and find the right candidate in a more efficient way:

1: Make use of Twitter Hashtags

Twitter is a platform where business objectives mix with personal views. This social media platform has made it easier for recruitment companies to directly attract candidates of certain skills/demographics just by using the right hashtags.

If you’re looking to attract candidates from a certain country or possessing a particular skill, then make sure to link your job post to specific trending hashtags so that your tweet reaches the right people.

For example, if you want to attract candidates from Australia then add #Australia to your tweet as adding this hashtag will attract potential candidates from that locale.

2: Leverage Facebook

Your next hire is probably sharing a photo or having a chat with their Facebook friends right now. Facebook is another most popular and widely used social media platform and is now extensively used during the recruitment process too.

Recruiters looking for passive candidates find Facebook very useful as the platform’s posts and ad-targeting features allow them to easily attract and connect with the most sought-after passive candidates.

In order to get the most out of Facebook, recruiters should try to build an audience of both active and passive candidates by frequently sharing the employer’s work culture and available vacancies on its Facebook page.

3: You can’t afford to ignore LinkedIn

When talking about social recruitment, one can certainly not afford to ignore LinkedIn. Around 93% of companies use LinkedIn to find potential candidates.

If you’ve not tried it yet then you must start doing it now as LinkedIn is not just good for networking but recruiting too.

It has a number of recruiting tools that a recruiter can use to attract and reach the right candidates.

The extensive use of social media has proven that "Social Media Recruitment" is here to stay. With little budget and an excellent strategy in line, recruiters can easily harness the power of social media to attract the right candidates and bolster an employer’s social presence.

As a part-time writer at Manpower Group, Hannan Kirmani covers topics related to trends, news and proactive approaches to improve recruitment processes. Apart from writing, he loves to sing songs and explore the beauty of nature.