5 Benefits of Using LED Digital Signage - Medialease

A LED sign is a smart advertising investment for any "brick and mortar" organization. Other forms of advertising simply can’t come close in scope, efficacy or value. With LED signs you can reach out to a large and important group of potential customers if correctly placed. As in real estate, location is of prime importance. Where you place the LED digital signage matters. For instance, placing them along high traffic areas is likely to be more effective than setting it in a corner where fewer people pass.

Five benefits of LED digital signage you can count on

It draws you to attention

LED display advertising stands apart from other traditional advertising with its sheer brightness. The technology behind LED emits a luminous and clear light, easy to read and hard to miss. Its incandescent character calling for attention from passengers traversing its route. Such is the power of its long range visibility that LED is fast emerging a favorite among advertisers, putting overused posters and LCD’s low down on the radar.

It gives you value for money

Small Business Administration has been quoted as saying that businesses, churches and schools will find LED display advertising signs effective without having to pay too much of a price for advertising. For instance, an LED sign in a typical American town would cost a mere 74 cents per 1,000 impressions, while one would need to spend over 22 dollars for television and 13 dollars for radio. Regular traffic will see your LED scrolling sign day in and day on as they travel on the same route to work or for any other activity. So your advertisement will be seen multiple times. Retention rate is thus higher and the chances of conversion into actual buyers high.

Triggers impulse buying

Using LED Signs companies can capitalize on impulse buys and walkthrough traffic. Why spend so much on other forms of advertising like TV or radio when you can have your own outdoor advertising media channel right where your business operates? Unlike other forms of advertising like print or TV where your message can be read at any time and place, an LED stop sign in front of your business or the vicinity, will reach out to those passing by or any other potential customer when they are in a position to act on your message. Ultimately, the goal is to capitalize by offering interests and help make decisions. Retailers in particular can use it for activating impulse purchases and advertising.

They can be used in places

LED digital signage is the new rave in the advertising and promotion industry. Walkthroughs at events, retail stores, pubs, night clubs, shopping malls and even in business buildings show up a lot of LED digital signage. They ooze with design and sophistication, pulling in the customer in a magnetic fashion. Building in customers trust and loyalty for your product or brand through LED digital outdoor advertising.

Supple flexibility

With an LED sign purchase you are in control of our advertisement. To change the content as needed, to determine the timing of the message. To custom and target messages to your customers, even as far sizing its content. To change messages and graphics in seconds. An LED digital signage can be operated remotely through the Internet, saving you a lot of time and effort. Low maintenance and high durability make it a power packed medium for disseminating your message. This is difficult to do with other media channels where production of a radio or TV message can take weeks, and not always when the impact will be at its highest point.

The spin off

You can achieve your business objectives like creating an identity for your company, increasing brand awareness, raising sales, attracting new customers. At your pace. Your style. Any type of business can benefit from the medium when used properly and to its full potential. Being creative and developing new and interesting ways to grab your customers’ attention is the key to integrating interactive displays into your business and increasing engagement.

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MediaLease Ooh has 30 years of experience in Ooh campaign liaising between the advertisers, their ad-agencies and the Ooh advertising industry.