Importance of professionally designed logo for small businesses

When you set out on the road to entrepreneurship, your business is more or less localised and small. It takes years of effort and smart decisions to get it up and going. The hard work you put in in the initial years to create a positive brand image of your business will mean more than anything else you do. Your business, in order to become popular with the public, needs to have a face. This can be achieved by having the logo of your brand professionally designed. Here is an article describing the importance of professionally designed logo for small businesses.

Fact #1: The logo is seen more than the name of your brand

In marketing and advertising, you would be surprised to notice that the logo of a brand is often displayed bigger in size than the name. This is because, as discussed earlier, it is the face of your brand. In letterheads, on visiting cards, on envelopes, in advertisements and corporate gifts – your logo would be the one shining and taking all the attention. This is why it needs to represent your company aptly. Many businesses across the globe have outstanding logos, while some have really shabby ones. In order to ensure that brand outreach is achieved right, a good logo is a must.

Fact #2: The logo connects more with its viewers than the brand name

Your clients, customers and sponsors, in fact, whoever looks at the logo of your company, looks for a reflection of the company in it. It is true. A logo with colour frenzy and crazy lines here and there will not make much sense for the business unless the nature of your business demands it. Ensuring that the logo connects with the business principles, objectives, and philosophy is as important as deciding on a name for your own child. It creates a better connect between your business and the world outside.

Fact #3: Brand loyalty

As your business grows and becomes popular with the public, your logo will be the one standing at the forefront. It will become the flagship that bears the name and goodness of your business – to such an extent that it will become a standalone identification to everything that your brand is. Imagine the logo of Mercedes – there is hardly a soul that needs to be reminded what it stands for. THAT is what your business can achieve with a good logo.

It should be evident enough to you how important a logo can be for a business that is still growing. Be smart in choosing a logo designer for your business.

Aengus Ryan is a Graphic Designer in Pixelo Design Ltd. a href=http://www.pixelodesign.ie/Pixelo Design Ltd is a graphic design company specially offering their service to Ireland small business community.