Why online marketing? 8 reasons!

Achieving new customers and creating customer loyalty is the reason we're marketing, whether it's traditional or just online marketing. But in a business where every marketing agency counts - and let's be honest, nobody advertises to waste money - online marketing seems faster, more effective and, in many cases, cheaper than traditional marketing. In this blog post I tell why!

1. Specific targeting - bait the hook

With online marketing you have the opportunity to reach the target audience very specifically and quickly. Online marketing gives you the opportunity to target prospects, a target group that has not previously been in contact with your product / service, in different ways. Below are a few of the possibilities:

Prospecting is intended to generate visibility and new visitors. Frequently, the number of impressions, clicks, and click through rates is checked. Impressions are the number of impressions on the web and actually show how visible you've been to your audience.

Clicks and click-throughs are the number of times a potential customer clicked on the ad and viewed it.

The good thing about online marketing is that you can also retarge. With retargeting we approach people who have been in contact with your product or service, but not (yet) bought. By re-approaching this group of people, make sure that they go to a purchase faster, simply because you stay with your product or service 'top of mind' with the potential customer.

2. Range - the sky's the limit

When you sell products online, the world is the market - or if you are willing to ship products. Online marketing gives you the opportunity to access more people more quickly and directly. Additionally, you can create presence at any time and on any device. People use their smartphone while on the go, desktop and laptop at work, but you're comfortable at home on the couch, then you'll use your tablet again. By being at the right time, with the right message and on the right device, the likelihood of conversion is greatest.

3. Better ROI (Return on Investment) - value for money

Why? Because you have control! You'll also see a higher return on investment when an online marketing strategy is applied professionally. The above points are a good example of this. You are going to work a lot more focused and can analyze everything with Google Analytics. For example, you can quickly exclude campaigns that do not render and make your budget efficient for campaigns that are successful! Create awareness and stay top-of-mind, this leads to more conversions... either more value for money!

4. Testing - Test your website

Online marketing offers the ability to test initiatives effectively and quickly. Of course, there is the possibility to put a promo code on a flyer or a phone number in a magazine, but online marketing gives you the chance to follow the many more variables. Where did a potential customer start searching, what search terms did he/she use and what device was that done? Which text works best with which photo? What benefits are most likely to have on the website? What colour should the button of your shopping cart be as far as possible? In short, how does a customer convert the fastest? Online marketing offers you the opportunity to respond more responsively, charting the customer journey and making it even more effective to deploy your media budget.

5. Real-time - respond quickly and instantly

Online marketing company in india is real-time marketing. Press 'Publish' and your message will be distributed immediately. Have you typed a typo? No problem, this is right to solve! Traditional marketing is often time-consuming in publication and printing errors are difficult to adjust. How annoying is it if your information is wrong in a magazine, book or guide for a year?! Or that the message totally does not match your target audience! With online marketing, campaigns are usually realized quickly, enabling you to respond directly to changes in the market.

6. Two-way traffic - "we" instead of "I" and "they"

Online marketing has the power to involve your customers. Think of social media like Facebook, Instagram, Twitter or LinkedIn. Interaction with customers ensures that you create customer loyalty and increase engagement. The feedback left by customers, both positive and negative, is particularly valuable. Learning from this feedback gives you the opportunity to grow as a business. Also for your NPS (Net Promoter Score), which measures the customer loyalty of an organization, it's important to interact with your customer. Various surveys show that organizations with high NPS have loyal customers who do faster repurchase purchases.These loyal customers, also called promoters, are the word-of-mouth advertising of your company! The more, the better, right?!

7. The world from 'offline' to 'online'!

People orient and read more and more today over the internet. You can publish a printed text in a magazine, but many large magazines also have a digital edition/version. Traditional media no longer have the sole right to publish. A blog can already have a lot more readers than a newspaper today. A YouTube or Facebook video can be viewed more often than a television show. For example, YouTube has over a billion visitors a month! Publishing relevant information - also called: content marketing - is good when you want to attract more traffic to your website. Also, content marketing leads to customer bonding and authority within your industry, which again leads to the generation of more revenue.

8. Available to everyone - small players and big boys

In short, whether you're a big organization or just a startup: online marketing is available to everyone. Due to the generally low investment and high ROI, online marketing helps both small and medium-sized companies compete with the big boys.

This article is provided by Obbserv- Digital Marketing company in Delhi, one of the best Digital Marketing Agency in Delhi that 360 Degree Online Marketing Solutions & Best Results In Seo and more.