Time to Revive Your Content Strategy

Content marketers put in a lot of effort into online marketing and not all of them are happy with the results obtained. There are many cases where the efforts do not generate good leads and end up having a low conversion rate. As a stats obtained, only 22% of the online businesses are happy with the conversion rates obtained.

If you are one of the many content marketers who is struggling to obtain quality leads and conversion rates and yet have failed, you certainly need to recheck your content strategy. Content marketing works more like magic if you use the right strategy and as per a report published on Forbes, about 88% of businesses rely completely on content marketing.

Why content marketing in the first place?

Well, content marketing has proven records that show that you can achieve the best results with the right strategy. This is the reason why marketers make use of various methods like micro-influencer marketing to make sure their content reaches wider audience.

Now that you know you have to reengineer your content marketing approach, what next?

Mentioned below are the ideas that you can employ to achieve fantastic results from content marketing.

Start by Deconstruction

Content marketing is nothing but a simple marketing technique that is strategic in nature. This is a kind of marketing that is targeted more towards consistent content creation and its distribution. This marketing strategy is often by a digital branding agency used to obtain more leads and conversions. So, to sum it up it can be said that Content Marketing is content, content creation and its distribution.

Know the Building Blocks

By understanding what content marketing is all about, you can next identify the three building blocks of the same. They are nothing but,

Content

Content Creation

Content Distribution

By this you would also have an understanding of the objectives you need to pursue along with your strategy. The basic objectives have to be,

• Attract more customers to the content or products or services you post about and this needs to be consistent.
• Try and improve on the % of the visitors you are able to retain.
• Try and increase the revenue from those customers who patronize as you engage with them always using the right content.

Measure and Manage

It is important to measure the metrics as it helps to track the existing problems. You can even hire the services of a digital strategy agency that uses Google analytics to measure and manage the metrics.

Time to Revive

We always hear the phrase, "Content is King" and did you ever ask why?

If you have been using content for marketing on social media and have not achieved any results yet, your content might not be valuable or engaging. You then have to start researching and create informative content that interests your audience. Remember that you customer is the king and you need to keep the right content ready to answer their questions.

If you find that your posts are not attracting more views, you can take the aid of SEO to boost the organic traffic.

Content Distribution

If you check the metrics and find that the problem lies with content distribution, it is time you review the content distribution strategy. This is when you need to work on expanding the coverage by making use of more channels and also make use of social influencers. You can even improve on content distribution by adding links to your posts on the email signatures you use.

You can also make use of social media and content syndication to help your content reach the right audience.

Conclusion

Remember that content marketing helps businesses gain the attention of the consumers and direct them towards your sales channel. You need to make sure that they are constantly engaged by using fresh, unique and valuable content.

Hemant Jadhav is an author and a consultant on Digital Marketing and Social Selling for global organizations. Specializing in SEO, he is working as Online Marketing Manager of an Online Branding Agency since 2011.