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How is upcoming/Future generation/Gen Next getting benefits of latest technologies?

Author: Nishit Bhatt
by Nishit Bhatt
Posted: Nov 10, 2017

The technology world is always evolving. Mobile apps come out every week with new updates, and video games get launched every few days. In today’s era of swift innovation, our society is inundated by technological progress.

Technology and innovation

All generations experience several behavioral influences. For the last several years, the media has been obsessed with the latest technology. For future generations, technology has and will continue to play a significant role. Most of us have witnessed the "internet pioneer generation." The majority of people now shop from their smartphones. Wearables, internet of things and mobile devices are part and parcel of lives nowadays. Facebook, Snapchat, Twitter, Instagram, instant media, video conferencing and instant media have redefined the way information is collected, organized, analyzed, and distributed. With strong information technology skills and the ability to think creatively, several technologies like nanotechnology, drones, immersive experiences and 3D printing have been driven to thrive.

Future Generation and technology use:

There is no surprise to know estimated statistics that 96% of Generation today owns a Smartphone. Young generation did not witness innovations; rather they are born with it. This generation has grown up with the WWW from a young age. This most web and tech savvy, app-friendly generation considers the time before the internet as a dark and medieval era. This generation has been shaped by and is in turn shaping technology and social media in very distinctive ways. This young group grew up in an era of high-speed Internet where sharing personal details on social media was more like a norm. With information at their fingertips, this generation is accustomed to a fast-paced life. The digital revolution and technology are deeply embedded in all aspects of their life.

Digital prowess and affinity for online socializing are the prime characteristics of this generation. What’s more…?

  • Members of young generation live their lives online.
  • Whether it is a restaurant review, a selfie on a beach or the relationship status, this group loves sharing both the mundane and intimate details of life.
  • It is seen that around 50% of this generation will send at least 50 texts each day.
  • This group loves to contribute their knowledge and opinions online.

Today’s young and budding generation is an adept researcher. This generation is well-acquainted with how to find information and self-educate. This change in ways of life and attitudes has a huge impact on the business world. This generation largely relies on the internet not only for research but also throughout the complete sales process. They are perhaps influenced by the ease and comfort of growing up with various online retailers. Because of the revolution of smartphone applications and mobile-friendly websites, this generation prioritizes the use of a smartphone over a computer when it comes to research. This radically outpaces the earlier generations.

It is essential to understand the upbringing, expectations, and access to technology of today’s generation has created a wide array of attitudes and behaviors that will challenge manufacturers, dealers, and marketers. The brands who take all this into account are likely to be successful in grips with this progressively more critical and fast-budding group of this young generation.

Smart choices: Cost-effective, environmentally-friendly, and safe

It is clear from the general trends and behaviors of the upcoming generation that manufacturers and dealerships can make the most of this opportunity to grab the attention of and engage this smart generation. Heavy emphasis should be on features that this younger generation is looking for. They are making smart choices.

Ultimately, when the overall dealership shopping experience is considered, it is essential to understand that though this generation looks forward to comfort and convenience, they actively seek personal interaction as well to get a better perception and feel of the product instead of the internet or text-based reviews.

Reckoning with upcoming Generation

There is still a lot to learn about this budding generation, and a lot is expected in the next few years to change current trends. Understanding and using the current trends is of prime importance. The most important point is that this generation looks forward to a blend of in-person and online experience before making a purchase decision.

It is time for OEMs as well as dealerships to get ready for the opportunity ahead. Manufacturers and dealerships need to adjust to these requirements to grab the attention of this smart upcoming Generation. Dealer management systems can prove to be a boon to crack the code of this young generation.
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Author: Nishit Bhatt

Nishit Bhatt

Member since: Nov 08, 2017
Published articles: 3

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