Professional business writing services vs hiring freelancers - which is best?

For a business enterprise, engaging written content can be the making of their brand image. Or else, it can put a serious question mark on its professionalism and presentation standards. Whether it be website content development, memos, marketing copy, brochures, press releases, letters, emails, presentations, executive correspondence, articles for publications and even online blog material – every written content created by your enterprise needs to be handled by professional writers who will create expressive, accurate and engaging copy for all kinds of needs that your business may have.

But when it comes to practical execution, most business houses struggle with the choice between hiring a freelancer or working with business writing services. When you actually set out to hire one, you will discover that there are freelancers as well as full-fledged writing services available out there for hire. Which one should you go for? Here are some insights on business writing services vs. freelancers – which is best.

First of all, how likely is it that you find a freelance writer who has relevant experience in your business niche? Freelancers are usually jacks of all trades and masters of none – which is good, in a way, but it may backfire. Half knowledge of something can be dangerous, and it may reflect bad light on your brand image. You want your content to show your professional values, and hiring a freelancer maybe taking it too lightly. On the other hand, professional writing services have writers from all fields on their payroll, and can depute manpower based on the subject matter requirements of your content. You don’t have to worry about running through the credentials of the writer, because the writing service firm will already have taken care of it.

Secondly, you will get what you paid for. Freelancers that work cheap don’t form a connection with their work; they’re usually just looking for a quick buck. The content quality will stand compromised at the hands of such writers. If you decide to go for a writing service firm, though, you can expect quality – but with a slight increase in expense. Firms have protocols in place which make them responsible for their deliverables, which ensures a benchmarked quality from them. It is well worth the money you pay for it.

Thirdly, there is the question of reliability. Not being tied down is the innate nature of freelancers, and you never know when they are going to go off-grid. You’d be a lucky one to find a freelancer responsible enough to keep you posted on the progress of your business content. Writing services, on the other hand, are time-bound by their deliverables. What has to go out, has to go out within its timeframe.

Hiring writing services instead of independent writers will give you greater peace of mind.

About the Author:

Eddy Kamau Mwan, the owner of GetQualityPapers.com, has vast experience in offering high quality writing assistance to students and businesses. Since 2012, he and his team of certified writers and editors has been working hard to provide research papers, dissertations, essays, and assignments that are made according to your needs, perspective, and expectations.