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Zedpack disrupting retail with smart and chic product

Author: Geeta Kumar
by Geeta Kumar
Posted: Nov 11, 2017

Product Packaging is no longer only about the packet. Flexible packaging market leader Zedpack Pvt Ltd believes that technological advancement has spurred a renaissance in the sector. Never before we had the freedom to innovate like we have today.

An innovative change in packaging can make a product appealing, affordable and an instant hit. Have you noticed the packaging of Maggi Tomato Ketchup Pichkoo? The pouch is handy, has a screw cap on its top, and quite easy to stuff into your lunch pack. A little innovation has made it affordable to a host of new consumers.

Innovation in packaging is potent enough to convert potential customers to loyalists. At present, it’s not enough for packaging to merely contain the product inside. Listed below are the top packaging trends making waves in the packaging industry:

Safety first

Buyers really count on the packaging of products they buy. Thus, it becomes imperative to use responsible packaging material for ensuring complete safety and convenience for end-users.

Eco-friendly packaging

The focus is gradually shifting to eco-friendly product packaging, and for the good. Zedpack Group explains that it helps the product to stay in its purest form without being deteriorated by air and light.

Keeping it simple, catchy, bold and clear

Going back to the basics, minimizing the use of elements in a package can significantly enhance the product appeal. In the fast-paced world we live in, customers don’t have time to observe each and every detail of a product. So, it better to keep it simple and focus only on the essentials.

Focus on premium design

Great design sells, for a product is mainly sold for what it seems at the first stance. Zedpack Group emphasizes that design shapes product perception, and consumer buying behavior significantly. It’s often the deciding factor at the point of sale.

Going wild with colors

The latest trends in packaging are centered on wild colors. You can come across various designers putting vibrant colors to work in exciting ways. And no surprise, for these colors evoke emotions and shape purchasing decisions.

Using repetitive patterns

Zedpack Group recommends the use of repetitive patterns in product packaging. It is eventually emerging as a common technique to engage customers. It’s no secret that recurring visuals capture the essence of a brand and make it stand out where it matters the most.

Though, these concepts may seem simple, they can work wonders for your product if used with right techniques. And anything which enhances your product appeal is certainly valuable for your business.

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Author: Geeta Kumar

Geeta Kumar

Member since: Sep 24, 2017
Published articles: 3

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