Farina Market Growth and Value Chain 2017 - 2025by pmr

Farina is a form of milled wheat which is often used to prepare hot cereal for breakfast. Farina is made from the germ and endosperm of the grain which is then milled into fine granular consistency, and then shifted which results into carbohydrate-filled food. Farina is one of the best sources of dietary iron. Farina is used as a thickener in dishes such as on the top of fruit pile fillings. It absorbs moisture and prevents top crusts from getting soggy.

The market for farina is growing as it is used to prevent dough from sticking to a baking surface via the baking process, leaving residual farina on the bottom of the final product. The farina market is increasing due to its various health benefits. As compared to Cornmeal Polenta or Oatmeal, Farina is full of calcium carbonate, iron, protein, and vitamin B that makes Farina a better meal, creating better market opportunities. Bread, pizzas, cakes, and biscuits can be made from farina.

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Market Segmentation

Farina market is segmented by its brands, flavors, and distribution channel. Farina is available in different brands such as cream of white, malt-o-meal, and farina meals. Cream of wheat used in breakfast cereal that is made by combining packed ground wheat with warm water or with milk makes cereal thicker. Cream of wheat is low in calories and is a good mill for weight loss diet. Cream of wheat is a rich source of iron which improves nutritional content. Iron is an essential mineral for red blood cell, carrying oxygen to all cells in the body. The malt-o-Meal extracts farina from wheat grains by grinding them which then forms the texture of flour. When mixed with water or other liquid farina becomes a smooth porridge. Malt-o-Meal has no cholesterol and has 1 gram of fat. Regarding flavors, it comes in maple, honey, cinnamon, or even in fruits. Due to its bland taste manufacturers add the above flavors. Farina market is segmented into various distributional channels such as hypermarkets/supermarkets, online retail, and convenience stores. Hypermarkets/Supermarkets have the major value share of farina. However online retail is expected to grow at the highest CAGR over the forecast period.

Regional outlook

There is an increasing demand for nutritious breakfast throughout the globe with the major exports accounting to the following regions: North America, Latin America, Europe, Middle East, Asia Pacific, and Africa. In regional segments, North America accounts for significantly higher share due to increased demand for bakery products, whereas now there is a rise in demand from developing countries as well. Asia Pacific region is expected to grow to a considerable fraction during a forecast period.

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