4 Ways to Use Reverse SEO to Manage Negative Reviews

When your company gets negative press online, either on blogs or with personal reviews on social media, it can decrease the amount of business you get. The negative stories may show up first in the search engine rankings, pushing the link to your website to the next page. However, you can do something about it. Hire a Los Angeles SEO company to try these four reverse SEO methods to put your site back at the top of the rankings.

Create a Company Blog

Companies that have a business blog have a better chance of displacing bad media stories. You can make sure the keywords you want are included in your site and write stories about how you’re combatting a bad reputation. When you update regularly, the search engines should push your blog towards the top of the rankings, knocking the bad stories down a few pegs.

Check to See If the Person Deserves a Response

Just because someone gives you a negative review doesn’t mean that they’re going to be heard over all the positive ideas posted on your website or social media account. Have your Los Angeles SEO company use social media ranking tools to discover a person’s online clout. If their score is low, it may be safe to ignore them rather than bringing attention to them by responding. By responding, you run the risk of the conflict rating on the search engines.

When a Response is Warranted, Do So in a Positive Manner

Never let anger crowd your business sense. By responding to negatives reviews or press with rage, you’ll hurt your reputation further by both making reverse SEO more difficult and creating a bigger story for your detractors. When you’re rude to your customers, they take notice and your response may become the basis of a new story.

Give the Process the Time it Needs to Work

Both SEO and reverse SEO can take up to six months to make enough progress to detect. You can’t expect everything to be fixed immediately with a couple of blog posts or positive responses to reviews. You need to remember that this is a long-term method, but don’t be tempted to skip it. These problems won’t go away on their own. If you don’t work towards fixing your reputation, it can come back to bite you in the future.

When you need to fix your company rankings on the search engines, hiring a Los Angeles SEO company to build you up using reverse SEO is an excellent reaction. Over time, good reverse SEO techniques can improve your reputation.

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