Vivo launches V7 with 24MP selfie camera in India at Rs 18,990

After a successful run of its selfie-focused flagship smartphone V7+ in India, Chinese smartphone maker Vivo on Monday launched V7 with the 24MP selfie and 16MP rear camera for Rs 18,990.

Available in Champagne Gold and Matte Black colours, Vivo V7 will reach retail stores from November 25. The device was available for pre-booking orders on Flipkart from Monday.

"With the launch of V7, we are offering consumers another compelling proposition featuring an excellent camera and powerful performance at a competitive price point," said Kent Cheng, chief executive, Vivo India.

The device with 4GB RAM and 32GB ROM has 5.7 HD "FullView" display and houses 3000mAh battery. The device comes with "Moonlight Glow" and "Face Access" features.

Coming to India in late 2014, Vivo has established itself as one of the top smartphone brands in India.

According to the International Data Corporation's (IDC) latest "Quarterly Mobile Phone Tracker, Q3 2017", Vivo is at the fourth position in the country after registering a healthy 153 per cent annual growth.

The company has a manufacturing unit in Greater Noida with a distribution network across the country, both online and offline.

The selfie-centric Vivo V7+ boasts two interesting features that are increasingly becoming mainstream among smartphones developed for young users – a screen with 18:9 aspect ratio, and a fantastic selfie camera.

With a growing charm for selfies among millennials, a lot of attention is being paid to the front camera – commonly referred to as the selfie camera – in newer smartphones. While the Vivo V7+ checks this box with a massive 24-megapixel front camera, its screen aspect ratio of 18:9 is also an attraction. China-based smartphone maker Vivo has been one of the first adopters of the 18:9 aspect ratio screen, which was introduced by LG in its flagship G6 early this year.

One of the key benefits of an 18:9 aspect ratio is that it allows a bigger screen to fit in a small chassis. The Vivo V7+ sports a 6-inch screen in a compact body, hardly bigger than that of a 5.5-inch smartphone. Unlike traditional screens with pointed edges, the next-gen screen in the V7+ has rounded edges resembling the curves of the phone chassis.

The screen is bright and the touch is super-responsive. However, what tempers the experience is its HD+ resolution (720 x 1440), insufficient to cover the 6-inch screen. The result: the screen looks pixelated and dull, more so while watching movies, TV series or other multimedia types. In games, too, the screen lowers the immersive experience.

Hi, My name is dimple shah and this is the News article Blog