Selecting the Right Free Payment Gateway Company for Your Online Business

Gone are the days, when finding a payment gateway service provider was cumbersome pensive. With the advancement of free and low priced payment gateway service providers, online merchants are now able to give a better experience to their customers.

When an offline merchant decides to take his business online, he/she first needs to set up a website, which can be an expensive affair. Post that he/she needs to pump in additional capital for marketing, will all these expenses lined up the merchant would look for a more cost effective payment gateway.

Well, some of the top payment gateway service providers pricing varies according to volumes of a business, companies like E-Billing Solutions Pvt. Ltd. (EBS), part of Ingenico Group offers payment gateway services at affordable pricing. Setting up the payment gateway to a website is a major process, and when you do not have to pay anything for it, then you certainly end up saving a lot of money. Hence, it is better to choose a payment gateway company like EBS that offers free and zero setup fee plan to its online merchants.

More benefits offered by the free payment gateway companies

• Multiple payment options- As an online merchant, if you want to retain your old customers and earn new ones, you really have to make sure the payment gateway you are using has multiple payment options. Companies like EBS offer a wide range of payment options to their customers, and it includes international cards as well. Currencies like British Pound (GBP), Australian Dollar (AUD), Canadian Dollar (CAD), Euro (Eur), and American Dollar (USD) are some of the must support options.
• Intuitive products- The best payment gateways usually include a user-friendly interface for seamless transactions. This particular aspect can be improved by going for some customized features. As an owner of e-Commerce website, you can choose which information needs to be showcased on the payment page; you can also choose the options of payment you want to provide to your customers; likewise, the background elements, such as color, texts, logo, etc. can also be customized for a more improved customer experience.
• Settlement cycle- Any online business, merchants expect faster settlement payouts. If the funds get stuck somewhere for many days, you cannot really bring the same into use. Some of the few free payment gateway service providers in India do not take more than 24 hours to get the payments or refunds settled.

Business and technical support- For an online business, it is important to maintain absolute swiftness for payments. If the payment gateway stops functioning even for an hour, it will cause a lot of problems, not just for the customers, but for online merchants as well. Plus, it will be an embarrassing situation for the owner of the business., A negative image can hurt a business very badly in today’s online world Its always better to keep these points in mind when choosing a free payment gateway partner for your online business.

Prashant Bhurke is a technology expert. The writer has a flair for writing and he keeps on writing various articles and blogs about the payment gateway industry.