Noni Juice Market Value Share, Supply Demand, share and Value Chain 2017 - 2025

Global Noni Juice Market: Overview

With rising health conscious behaviour among the consumers, demand for healthy and nutritious products growing exponentially. Noni is a small evergreen herb which is commonly found in subtropics and tropic regions of the world. Noni fruit is also known as Indian mulberry and is botanically known as Morinda citrifolia. Noni fruit exhibit distinctive and versatile therapeutic properties. Traditionally noni was used for dyeing purpose due to the presence of a yellow chemical called anthraquinones. However, noni fruit also exhibit distinctive and versatile therapeutic properties. Noni fruit and juice is known for their health benefits, whereas its bark and leaves hold traditional use in many parts of Asia. Noni juice is derived from noni fruit and is widely used as nutritional tonic owing to its therapeutic and alternative medication properties. Noni juice is globally acquiring speculations due to its healing characteristics. Hence, driving the growth of the market.

Global Noni Juice Market: Drivers and Restraints

Increasing inclination of the consumers towards health befitting products is expected to propel the growth of noni juice market. Noni juice is attributed to prevent the risk of cancer, helps in proper functioning of the liver and heart and also helps to prevent certain health conditions such as gout and diabetes. Hence, gaining traction in nutraceutical industry. Apart from these health benefits, noni juice also poses antioxidant properties which further exerts antifungal, antibacterial and antipsychotic effects which helps in preventing conditions such as arthritis. Hence, broad spectrum of health benefits, is expected to propel the growth of noni juice market. With presence of anthraquinones noni juice has a stimulating effect on the skin and prevents the early wrinkle formation. Moreover, presence of biochemical component proxeronine and essential fatty acid, it helps in smooth functioning of cell membrane which, thereby, help to restore healthy skin. Hence, is extensively used in personal care industry. Also, increasing demand for natural and organic products among consumers is also expected to spur the demand for noni juice as it can be obtained naturally and organically.

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However, noni juice tends to elevate the level of potassium. Thus, people having high potassium content may have side effects of having noni juice. It is also associated with liver damage and absorptions. Hence, lack of warning signs on the labels coupled with lack of consumer knowledge may affect the growth of the market.

Global Noni Juice Market: Segmentation

On the basis of source, noni juice market is segmented into:-

• Natural
• Organic

On the basis of application, noni juice market is segmented into:-

• Food & Beverage
• Pharmaceutical
• Personal Care

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