Idea for increasing the sales and marketing strategy for your business

Get a refreshing and eye beginning look into the world of marketing and how to integrate your marketing strategies to increase sales and Division.

Before we start discussing the particular Wonderful World of Marketing I would like to share with you an idea with you. Well, this is mare like a principle than an idea. It's the rule of the structure of Marketing primarily the particular broad definition of Marketing and how that applies to small businesses as well as Fortune five-hundred enterprises.

The idea for this issue has been bouncing around in my mind for more than a decade after a conversation I had with an application company where I was serving because of the VP of Business Development. The particular conversation was about business organizing and lead generation strategies.

We were developing the business enterprise plan and the subject of the day has been Sales and Marketing, especially the hires and also the structure of the departments. The BOSS that I was talking with has been an ex-Big Business (Fortune 500) executive with an old trend look at business planning and also Marketing. We got a bit stuck on which was marketing and how we would construction the departments.

The problem was basic. The CEO wanted to have a sales and marketing strategy Department and a Sales department. He or she wanted them to be different cost facilities, different departments running independently from another. I wanted to have one section working together at one expense center. I thought the concept was guaranteed the decision very easy. I was wrong, extremely wrong.

What I considered a very easy selection stretched into an argument. I really could not understand what the problem was. After all, is not Sales a part of Marketing? Isn't Marketing and advertising a Universal Term that clarifies how to "Market" products and services? How to spot products and services out in the world? Isn't Revenue just one part of that whole method? Well, as it turns out not many folks know this and not many people find it this way.

For some reason, businesses, tradition, companies, schools, have separated the revenue from the marketing although in meaning sales are just one part of promotion if the whole marketing strategy is done effectively the sales is the easy portion.

I can see the dilemma, after all, how would you teach sales at school to school students? I remember when I was in university Sales was a bad word. No person said "I'm majoring in Sales" or "I want to be a salesperson after I graduate". This is without realizing that almost everything in the real word is about revenue, from your resume to your interviews, boosts, promotions, owning your business, asking for purchase or loans, everything.

Is there a functional business solution? Yes, education. Comprehending marketing and what it is and how to put it to use is the name of the game. And developing a solid marketing plan and section capable of unifying sales and marketing is the target. This will make sales a part of promotion salespeople will love you for it. In fact, you will make their life effortless by applying killer marketing techniques to make them close more sales and be a lot more profitable. To do this you have to become a marketing and advertising expert, everything you do is marketing and advertising, the way you deal with employees, customers, buyers, the bank, suppliers, everything.

What is your groundwork? Study marketing and everything that has to do with this issue including sales, public relations, product development, supply, merchandising, packaging science Articles, everything. You will end up surprised by the knowledge you accumulate and the profits you make.

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