The Best Live Video Streaming Platforms Available in the Market

Companies invest a lot of money for developing new products as well as for upgrading the software to maintain customer loyalty. Therefore, it is important to keep the customers aware of the features of the upgraded software or products. The best method would be through live streaming the launch event. Selecting a suitable live video streaming platform is an important step. There are many video streaming software which you may select based on their respective features.

LiveStream:

• Paid live streaming platform where user can upload videos from cameras and mobile devices through the internet
• LiveStream has more than 200 TV affiliates that can be used with World Economic Forum, Spotify and many more

UStream:

• UStream can be used with Twitter which gives a chance to connect with more viewers.
• It has more than 80 million viewers and mainly used to help soldiers to communicate and let their families know their welfare.

Dacast:

• Dacast is yet another widely used live streaming platform and the videos are streamed through the cloud. As a matter of fact, cloud can save the device space.
• It is used by many businesses and companies as it is customisable
• Simple to use and monetize with a support system which can be useful for the business

Netflix:

• Netflix is well known for allowing people to watch series and films
• The user can open an account and add different profiles where they can pay separately if they need subscription.
• You can submit your content to Netflix and subsequently live stream the content

Facebook Live:

• Facebook, being the biggest social networking platform, is the best place for live streaming videos
• This has control over viewers who watch the videos and can be used for targeting a particular kind of audience

Periscope:

• Periscope allows the users to shoot using cell phones.
• The app can be conveniently used with iPhone and other devices.
• Live streaming videos can reach the masses faster with Periscope

StreamShark:

• To record and stream high profile events worldwide, StreamShark is a best live streaming platform
• It supports 360 degree videos which can be used on numerous devices thereby making it easier to reach viewers.

Businesses and companies spend money for live streaming their product launch for publicity and to advertise their product on a large scale. If done in a right way, the events can help to build an idea about their product throughout the world in one shot. Many agencies and blogs write positive narratives about the product and it can serve as a free advertising platform. It is better than paying the ad agencies or making an ad for the product. Many big companies such as automobile and software are using this most effective method for publicity.

Apple Live Events:

Apple is a very well-known huge software company which provides the best smartphones and computers. They have set the standard for effective live streaming product launches that are viewed by many users throughout the world. The events are held in Bay Area that attracts top tech journalists and the news is featured the very next day on the front page or at least in a business newspaper. Such is the impact and ballyhoo associated with their live streaming events. This effective trick has increased their marketing power. The main question they create in their events is how the product can be helpful to its users. This attracts many people to view their launch. It goes without saying that their products are excellent and that is the base for their business.

Automobiles Live Events:

Mercedes Benz is a very big automobile company and people around the world are interested to know about their new models. It is one of the oldest automobile companies. Recently, Mercedes Benz has launched E Class 2017 which was targeted for those buyers who want a luxurious and comfortable driving car that has got all features and comforts on board. The models they make are rich in aesthetics and have efficient engines that offer a smooth drive. In the live streamed launch, they disclosed the features and elucidated how and why the present model is better than the older ones. Features such as the touchscreen controllers where, the rear passengers can operate the infotainment system, climate control, and other interior functions were described in detail.

A marketing professional with expertise in strategies to engage customers and improve business opportunities. Interested in marketing communications and like to keep abreast of new trends and developments.