Benefits of Poster Advertising

Everyone thought that the arrival of digital billboards would be the death of poster ads. However, it’s been years since the flashing lights of LED screens dazzled the masses—yet static posters remain to be shining beacons for brands and businesses. This only proves that poster advertising is still very much alive and incredibly effective. It’s definitely here to stay.

Poster ads are all about visual design, carefully selected colors, images, and straight-to-the-point copy. Their power is in their brevity and their ability to convey the intended message in a split-second glimpse. This is why despite the glitz and glamor of modern screens, posters remain powerful tools for advertising causes, promoting brand awareness, and sending marketing messages across. If you’ve long turned your back on poster advertising in favor of digital platforms, perhaps it’s time to turn back around and consider its benefits so you can maximize the use of the old and the modern in your marketing strategy.

• Flexibility in terms of size and shape

  Poster ads can take the form of most any shape and can be printed to fit onto something as small as a bulletin board or as large as a massive billboard. This kind of flexibility allows you to target your poster advertising efforts to the right audience, such as a letter-sized print you can send out as a mailer or a larger than life billboard to announce a new product or promotion to the world.

• Easy distribution

  Posters can be placed most anywhere as long as there aren’t any legal restrictions preventing you from posting them on site. You can even work with leasing companies that have control of billboard placements across your target town or location so you can put your message in front of the right people for on-going, long-term exposure. Poster ads have relatively longer shelf life than most other advertising tools used in modern marketing.

• Affordability

  Finally, poster advertising is among the most affordable means of reaching out to an audience, not to mention one that offers the highest return on investment. Compare this to the cost of playing an ad on television or any other digital platform, and the value of these ads is clear as day.

In a world of moving pictures in digital billboards and crawling LED signs, static posters are standing out for their imposing steadiness, balancing out the chaos around. A poster has everything that modern digital ads have except for movement, and this lack of frame by frame activity is exactly what’s making poster advertising stick out.

MediaLease Ooh has 30 years of experience in Ooh campaign liaising between the advertisers, their ad-agencies and the Ooh advertising industry.