5 Email Marketing Tricks to Drive Traffic to Your Website

Content marketing goals boil down to two things: increasing website traffic and nurturing generated leads. An email marketing company can help you shoot both birds with one stone using email strategies that convert readers into customers.

Email marketing is a powerful tool that can help you reach out to your target audience and keep your prospects engaged with your brand or company. As a result, you generate high quality traffic—web visits from people who are actually interested in what you have to offer—in a way that no other traffic generation method can. A good company that offers digital marketing Charlotte NC can ensure that your email marketing program reaps results that are extremely beneficial for your bottom line. Below are some email marketing tricks you can also do yourself to attract more traffic to your site:

• Create a sign-up series.

• One of the richest goldmines for lead generation and expanding your subscriber base is a newsletter series. They key is to create a campaign that people can look forward to reading. A sign-up is one of the best indications of an interested reader. By hooking them in with a series and ending the entire campaign with a link to a product demo, a free trial, or a period of free subscription, you’ll have greater chances of turning your email newsletter readers into buyers.

• Lure them in with a free subscription.

  A free subscription will not only increase your traffic but also provide people a way to sample your offering without commitment. This way, they can understand what your product or service is all about, which will ultimately help them decide to actually pay for a subscription/purchase.

• Add video content.

  Embed or insert a video into your newsletter to explain your value proposition in an entertaining and educational manner. Video content also has greater potential to go viral on social networks and other social sharing sites.

• Include a sign-up app.

  There is no simpler way to attract greater readership than inviting people to sign up to your site or something as simple as your newsletter. If you haven’t got the skills to develop your own app, Facebook makes it easier to build an email sign up box or a page, which can also be customized to incorporate your branding. Otherwise, seek the aid of an email marketing company to help you develop one.

• Make your website a home for your newsletter.

  You want your content to live on your hosted sites. This will not only extend the life of your content but also help your site to be more regularly updated.

Don’t hesitate to give Charlotte Web Designing Animink a call. If it’s easier for you, we’re completely up for a discussion about your awesome idea, website, or design project.