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3 reasons why you must rely on cartons for brand promotion

Author: Abhishek Sen
by Abhishek Sen
Posted: Dec 01, 2017

The most important thing that enables any business smoothly is the brand promotion. Product packaging influences brand promotion immensely. Many materials are used for product packaging but amongst them, all cartons are the ones that have great power to take your brand to the heights of success.

Cartons are made from corrugated paperboard and have been ruling the product packaging industry for several decades. The structural features of carton packaging make it ideal packaging for a wide range of products. The best thing about carton manufacturing is that it offers advantages which retain for the whole lifestyle of the product. It is one of the most environmentally friendly packaging one can use. Choose the best printed carton manufacturers for your product packaging and brand promotion.

Have a look at the 3 reasons you should rely on carton packaging for brand promotion:

  1. Cartons allow the manufacturers as well as the brand owners the ability to come up with a variety of structural molds. Carton packaging can be customized to the needs of the products and its consumers and add a design element to the whole presentation of the product. It includes two-sided prints, high-resolution graphics and different carton shapes that enhance the usage of the carton packaging. It has also been researched that carton packaging has more appealing catch than any other packaging design.
  2. Carton packaging is famous because of a variety of advantages. At first, it acts as a clear and specific billboard that informs the consumers about the inside product. Taking the example of food packaging, it is the carton label that informs about the dietary benefits and nutritional value of the product. It is also very easy to understand on the shelf. It can be converted easily into folding designs which makes it easy for opening and re-closing of the packets that directly extends the lifetime of the product. If the packaging is consumer friendly, that would surely attract the consumers and increase your brand credibility in the consumer’s eyes. The carton packaging is easily recycled and is highly non-toxic and hence consumers as well the manufacturers prefer it as their choice.
  3. The carton packaging works as a great advantage for the manufacturers as well as the retailers. Paper cartons can be easily stacked, stored and presented. Carton packaging is highly favored because it is space efficient and can be broken down to be recycled. Larger space provides the carton manufacturers and sellers opportunities to display more and attractive content and pictures.

These are the three main reasons you should rely on the carton packaging for your brand promotion. Also, clear carton packaging is gaining popularity as you can promote your product at the same time and maintain transparency with the customers.

Choose the best printed carton manufacturers and maintain a good rapport with your brand.

Rich Offset Pvt. Ltd. is a company which provides printing and packaging solutions and is 100% dedicated to the Pharma sector.

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Author: Abhishek Sen

Abhishek Sen

Member since: Nov 13, 2014
Published articles: 24

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