Why a Professionally Designed Brochure is Important for Small Businesses

Small businesses find it difficult to see the value in printing out brochures to promote their offerings. While today’s consumer population is pretty much dominated by the tech-savvy, there is something about the tangibility of printed collaterals that make them more efficient in relaying specific types of information and creating a unique bond between consumer and business. While it is easier now more than ever to get information digitally, you will find that brochures, especially professionally designed ones, offer unique value to a company’s brand—something that digital platforms simply cannot provide. Below are reasons why you may want to spare some marketing budget on more traditional marketing materials like a printed brochure:

• Although a huge percentage of modern consumers are technophobes, there is still a significant chunk of the world’s population who aren’t digital natives. Older generations didn’t grow up knowing how to swipe up/down and left/right. They may have access to technology, but they may not necessarily have the same impulse to check their screens minute by minute as today’s generation does. A professionally designed brochure is your business’ bridge to those who may not understand the value of website subscriptions, are deathly afraid of pop up notifications, and think that browser cookies are free treats they can get in the mail.
• Brochures put your brand in the hands of customers. They are easy takeaways that can be carried wherever. They are effective tools for backing up a sales pitch. They can be great time killers for those waiting to be served in your lobby area, and they are excellent referral tools that consumers can pass on to family or friends—which is one of the best forms of word of mouth recommendation you can ever get from satisfied clients.
• When targeting your local market,

professionally designed brochures often offer greater value than expensive web ads. Not only are they cheaper to produce, they also allow you to keep your marketing efforts targeted to potential clients within your immediate vicinity. When you want to focus on a specific market, particularly on prospective clients within your three-block radius, a brochure is one of the most effective ways to inform people about your offerings.

• Brochures also help reinforce your branding. In addition to your digital channels, producing a brochure with the same design elements as your website or your digital assets is a great way to solidify your branding and make your name more ubiquitous.

Aengus Ryan is a Graphic Designer in Pixelo Design Ltd. a href=http://www.pixelodesign.ie/Pixelo Design Ltd is a graphic design company specially offering their service to Ireland small business community.