Online Reputation Management – Part 2

Write a Guest Blog

Writing an article or blog post as a guest can be a very helpful but not as much as in the past—be sure to work only with blogs and ones focused on your industry. Start by following blogs and topics that are appealing or relate to your business and eventually pitch them an idea for a blog topic. This is a great way to get links back to your site.

Build Links to Your Site

Links pointing to your web site help drive traffic and shows search engines such as Google that you are a noteworthy, good site, thus helping your ranking. Developing a good linking strategy can be extremely time consuming but is worth it. Never buy links: as Google continues to weed out bad links, you’ll quickly get blacklisted and ruin your reputation further.

Make Comments on Online Communities, Forums

Follow and good, interesting and online sites, forums and communities specific for your industry. Check them frequently and commit to making one comment daily to show that you are a "thought leader." Also be engaging. Don’t just say, "Good article," which sounds "spamy," but put some thought into the comment.

Monitor Google Alerts

Monitor your online reputation by signing up for free Google Alerts. Note that you need a Google account, but you should have one already—if you don’t, get one immediately. Here you simply enter the word or phrase you want to monitor and when it shows up online, you’ll get an email notification. Usually, enter your name or your business name. If it’s a common name, you can include an attribute about your name, such as, "Jane Smith Finance". You can also select how often you want alerts (select immediately) as well as other options.

Give a Talk or Speak at Conferences

Being visible in public is a way to generate positive news about you and build an excellent reputation, so pick some topics that you are an expert in and contact a local library, club or business organization and offer to give a talk.

Create a Reddit Account and be Active

Reddit is an extremely popular site that aggregates news and comments on various topics. It can sometimes be hard to add a comment or link because it is geared to block spam or frequent additions.

Google+

Although Google Plus is on it’s way out, it still can be helpful since it’s a Google property and post and comment daily. Follow influencers in your field and engage with them. Since it’s a Google platform, it will be indexed very quickly making it a great online reputation management tip.

Create Yelp Reviews for Others

Yelp is a very popular review site, and having a presence there is a way to boost your online reputation. Create some legitimate reviews for places you genuinely like, and avoid the temptation to write a glowing review for yourself posing as someone else—it’s illegal and if you get caught, this could damage things further.

Bonus: Be Active in Meetups

A Meetup is a great online and "offline" reputation management tip. It is free to participate in a Meetup group, so join several in your area and post comments after attending a meeting. If you’d like to create a Meetup, it costs about $79 to start a group for six months. Managing a group can be time consuming to create frequent group meetings but focus them around your expertise. Remember to announce the Meetups on your social media platforms.

Bonus: Create Infographics

An Infographic is a clear, graphic representation of an idea, and is a very popular way to share information. Generate an infographic based on a blog post using a tool such as Visual.ly.

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