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Advantages of a Good Website Design from a Singapore Design Agency

Author: Creative Ans
by Creative Ans
Posted: Dec 15, 2017
Businesses regardless of their size and type of industry have realized that their websites are now one of the most important and critical marketing tools. We are a Singapore design agency that helps to transform businesses into enduring brands and when it comes to engaging your audience online, having a good website occupies the center stage. Let us take a look as to why professionally designing a website is important and what are the advantages of a good website?

1. Brand Value

Brand engagement with your customers begin with a website as more and more people are now looking for products and services online. Designing a website that will convey the identity and personality of your brand is a crucial step in helping people remember your brand. For example, your website’s logo, graphic design, color palette and tone of voice should be consistent with other brand touch points. Your website should also be engaging and be experienced in a similar way that a customer would interact with you in real life.

2. Usability

This measure demonstrates how well a user is able to navigate the website. A website has no value if the user is unable to use your website efficiently. Hence, determine your website site map and features based on the needs and problems surrounding your customers and most importantly, test them! You can conduct A/B testing’s to determine which website content or features are more relevant to your customers and from the new benchmark improve your usability again.

3. Lead Generation

This is the most crucial function of any website. It is important to create multiple CTAs (call-to-actions) in your site so users who want to use your services or need to find out more information have an immediate way to reach you. It is also highly useful to capture information from your users through a mailing list or downloadable content so you can maintain contact with them and work on converting them into clients.

4. Accessibility

Mobile devices have become increasingly commonplace among consumers and many are using them as the main device to access the internet, visit websites and shop. Thus, it is imperative that your website is designed to be responsive to different screen sizes and quick to load wherever the user is located, so users can access your website without any compromise to the full experience that you have intended.

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Author: Creative Ans

Creative Ans

Member since: Dec 14, 2017
Published articles: 1

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