Using product personalization as an instrument for boosting your sales

Nowadays, product customization is often considered to be one of the main ingredients for a business’s success. Offering tailor made goods gives your customers some much needed positive emotional experience and motivates them to come back to make another purchase. An increased engagement with your store might in turn translate to better customer engagement, more traffic and better positions within Google and other search engines.

These are just some of the reasons why product customization is hot topic in the today’s e-commerce world. The section that follows would introduce you to some of the other reasons why you might be willing to consider product customization for your store’s success both in the present and future.

What advantages can you get from offering customized products?

1. Better brand recognition. Offering your customers a possibility of building custom made products will no doubt have a positive effect on the brand and company’s image. This is because after creating his or her own product the customer will likely to feel satisfied hence giving more thrust to the brand’s quality and image.

2. Opportunity to put a higher price on your products. Nowadays, exclusive and high-quality products are not easy to find. In most cases they are considered to be scarce. Why not use this exclusiveness for increasing your sales? As indicated by the study of Bain & Company, 25% of buyers are very much interested in having customized products. Moreover, another important conclusion drawn from this research is that 10% of the responders have already had a positive experience with tailor-made goods.

1. Lower storage and manufacturing costs. It is possible to use product customization at lower costs. You don’t have to produce different kinds of products just to suit every customer’s need and keep them in your company’s storage facilities. Let the clients build their desired product and manufacture the one they are going to have a definite demand for.
2. Lower design costs. By introducing product customization, you also let your customers build the kind of product they actually want, therefore cutting all the design costs you might have otherwise incurred while developing a standard good.
3. Possibility of letting customers stay up to date with the latest fashion trends. For many people around the world, the need of keeping up with the latest fashion trends is really important. Therefore, a good idea for an online store will be to let the client choose the trendiest outfits from the ones that are currently available. These can be a particular type of shoes, clothing or accessories. As a result of that, an increased customer satisfaction would most likely translate into increase in sales.
4. Competitive advantage over other companies. Nowadays, our world is full of competition. There are often thousands of companies trying to offer very similar set of products to a smaller group of customers. This competition is indeed tough. What can you do in order to different yourself from others? One possibility is to offer a customized set of products to satisfy your customer’s most demanding tastes.
5. Possibility of selling customized product as gifts. Last but not least, there is also a possibility to market customized products as gifts. The Christmas is just around the corner. Who of us would resist a temptation of giving their friends or loved ones a sweater, a mug or any other item with a with a special name or a signature written on it? Therefore, by presenting your customers with an opportunity to create and buy a tailor made product, a store owner may help his company in entering a brand new market. All of these benefits will come without any significant investments.

Introducing custom product options for your Magento store

The points highlighted above represent some of the most important reasons for introducing product customization into your business. But can you use this feature in your Magento store? You can surely install all the relevant features for every single product manually. But this will take a lot of time and effort you could have alternatively spent on other, more important activities.

A better way to taking a full advantage of product customization is actually a lot easier and often cheaper. The whole process can be managed with a help of Magento 2 Custom Options extension. Isn’t it a great idea to introduce this feature within you store with just a few clicks of the mouse?

Your personal experience dealing with product customization

And now over to you, our readers. Have you had an experience of introducing product customization in your online store? What were the difficulties you’ve came across? And what were the advantages which resulted from it? Share your comments in the section below.

Itoris Inc. is an ecommerce solution provider from Canada. The company has started its operations in 2007 and has so far been focusing on the development of Magento 1.x and Magento 2.x extensions.