Is A Good Website Marked By Content Or By Design?

Despite the wide variety of site sizes, goals, target visitors, and business size, there is usually one thing in common, most have no idea where to begin building or redesigning the site. The first question to have a good website should be, do I start redesigning by design or content? The preferred approach to this is to ask the right questions and help customers solve their content problem.

Usually these websites transmit rigidity, are generic and absent from life, and it is exactly this rigidity that is the opposite of what is intended. By focusing first on the people who use the site, the project will naturally fit into the right place. Content created for your visitors always comes first.

Focus on the target characters of your business first, and think of a way to build an experience tailored to your specific needs. The end result is a web experience that your customers love.The question is: where should it begin? There is a three-step process for making decisions about the website, even before the web design joins the discussion.

1. Strategy PhaseFind out how each of the characters will use the website. Even because, people are already visiting for some kind of specific reasons. They already know what they are looking for, and you? You know?

Let's look at examples of some questions you can ask yourself when investigating the true purpose of your website:

Why are there strangers to "land" on my website?

And the current customers? What information do they need most?

What about sellers and partners?

Are there resources that can be accessed more easily via the website?

After answering these questions, brainstorm all the information you can provide, the questions you can answer, and how you can help someone who is using your site.

To help find out how users interact with your content, consider the characters and path of the buyer. Who are your ideal clients, and what do they need to achieve their goals? Use this search to develop content, step by step.

1. Site Mapping PhaseNow that you've done some research on why people are coming to your site, you'll want to start organizing ideas. The best sites are often the simplest in terms of architecture, so it's important to prioritize your ideas based on what's most needed to help users achieve their goals. Here is a common User Experience Design exercise that can help get you started: Take the notepad from the above exercise, and spread it on a table. Next, organize these blocks into groups, pointing to about 4-6 groups at most. Let's call this wedding cards, and it can help you figure out how to structure the content. After organizing everything, up to 4-6 sections, try giving a name to each. Often the results in this exercise can be used to plan the navigation menu and the structure of your site.
2. Writing PhaseRight now, you're almost ready to work with web designers, you just need to start writing. Grab a word processor and write down every piece of content you are thinking about putting on the website. In this way, you will be able to deliver the content to a web designer, who, starting from your real ideas, will draw the design around them instead of the vague approximations to a template. When creating page content, a golden rule is "the deeper the page, the longer the text". In other words, the content of the homepage should be short, focused on keeping your attention, while pages that require a few clicks to be found, such as product descriptions, may be a bit longer.

Conclusion, content comes firstIf you follow creative digital marketing then it is recommended that creating effective websites without first doing content planning is an overly simplistic approach. Trying to fit the content that we have into a shaker model often results in hurried redesigns, frustrated piracy, sacrificing content, and a user experience that is more about you than about your customers.

Sarah Feldman is a blogger and a technical content writer. She is currently associated with Digital Express which is a leading web design and development company in Dubai.