Classics With a Twist: The Wonderful World of Monty Bojangles

In the wholesale confectionery industry, everybody knows the name Monty Bojangles. This brand has won multiple awards for its innovative design and plenty of recognition for its delicious truffle flavours. If you’re looking for something to liven up your shop space, this is it! With eye-catching designs, interesting flavours and packaging that’s perfect for presents, this company’s products are a year-round staple for any sweet store. Let’s take a look at what makes this brand so special, and why its products will have your customers coming back again and again.

Mouth-Watering Flavours

Monty Bojangles is often lauded by the critics at the renowned Great Taste Awards. This annual event – known as the ‘Oscars’ of the food world – lets consumers know which products are the best of the best. Monty Bojangles’ airy truffles are based on a traditional French recipe from the 1930s and are thermo-sealed using the best of modern technology to keep them fresh. In 2017, six of Monty Bojangles’ yummy truffles were awarded one star at the Great Taste Awards to celebrate their impressive flavour. The chosen truffles were Flutter Scotch, Scrumple Nutty, Ruby Fruit Sunday, Pistachio Marooned, Choccy Scoffy and Popcorn Carousel. All of their truffles are liberally sprinkled with bitter-sweet cocoa, which complements the flavours beautifully. The imagination evident in the names of these chocolaty delights can be seen in the fun-filled packaging design.

Don’t Judge A Book…

They say don’t judge a book by its cover, but the stunning packaging of Monty Bojangles’ products certainly matches the excellent quality of the goodies inside. The design is influenced by Victorian botanical drawings, with gorgeous, brightly coloured flowers and plants set against a contrasting background. A fun addition to these designs is the dapper cat, Monty Bojangles. Each product shows Monty exploring in a different form of transport, from hot air balloons to magical planes. He is always smartly dressed in a top hat and tails, of course! The customer joins Monty on his ‘adventures in taste’ around the wild world of sweets and treats.

This packaging has really taken the wholesale confectionery world by storm, winning awards left, right and centre! Let’s take a look at what prizes they have scooped up over the last few years:

• Design Award’ in the Packaging Design category in 2014-2015
• Branding Project of the Year’ at the 2015 UK Packaging Design Awards
• Red Dot Design Award’ in the Communication Design category, 2015
• Best Use of Packaging’ at the 2015 Transform Awards

Very impressive, I think you’ll agree!

What to Buy?

Though there are many options, the perfect introduction to this quirky brand is Taste Adventures 14-Piece Trinket Box. This golden box contains a selection of individually wrapped, very moreish truffles that your customers will want to buy wholesale. Confectionery doesn’t get much better than this! With all of the award-winning truffle flavours included in this box, as well as some equally scrumptious alternatives, it is an ideal Christmas gift or coffee-table treat that’s certain to bring your customers joy.

Angelina Moufftard works for hf Chocolates, established wholesale confectionery suppliers with decades of experience supplying sweets and high-end chocolates to retailers across the UK. Working with the most dedicated suppliers from France, Spain, Germany, Holland, Belgium, the USA and the UK, hf Chocolates' great tasting and beautifully packaged products add panache to any sweet display.

Writer and Online Marketing Manager in London.