Facebook Marketing

From hundreds of forum threads, you might notice that the number one complaint on the forum is that back pain limits most users' activities. You could take this information and create a freebie around this need.

Your freebie might be about how to live with back pain without letting it take over your life and robbing you of daily activities like walking and running. But you'll still need to go beyond that. Corso di Facebook Marketing

You don't want a report that sounds generic, like it could have been written by just anybody. You want the report to capture your voice and more importantly, your story. Many marketers are in their niches, not just because they heard they could make money in these niches, but because of a personal reason.

Maybe you don't live with debilitating back pain, but you do know what it's like to live with chronic pain every day - or you had a short-term back injury that's since healed. Whatever made you decide to enter your niche, you need to tap into that well while writing your report.

You need to draw from your own experiences and you need to be real about it. Talk about the day when you were in so much pain you couldn't bend down to help your toddler tie his shoes.

Or that moment when you realized you had to give up your painting hobby because arthritis pain robbed you of the ability to hold a paint brush. These are the sort of things that will leave your reader nodding along and saying, "Wow, this person gets it! They understand how awful I'm feeling!"

When you've created that kind of feeling in your reader, they'll be connected to you. They'll look forward to your messages and they may even email you because they do feel like because you've been there, and you can help.

After you've created your report, it's time to get people to subscribe to your email list. Facebook posts are a great way to drive traffic to your sign up page, but you need to create your post or ad correctly. Facebook Marketing

Write the content of your ad focused on what your potential subscriber needs. Using the pain management example from above, you want your post to discuss how hard it is to live with back pain and how helpless this condition can leave your reader.

You want to show empathy here and that you understand exactly how your reader feels. Then pitch your report as the solution to the reader's problems and include a strong call to action that tells readers exactly what you want them to do.

For example, you might tell readers to, "Click here for your free life-changing report today!" After you have the content for your Facebook post, you'll want to choose where readers go after clicking on your link.

You want to send them to a squeeze page. This page should have a compelling headline, bullet points designed to remind your reader of the value of this freebie, and possibly a short video.

Your video doesn't have to be complicated or fancy. In fact, readers may relate to you more if you're in your home office, chatting with them like you would if you were having coffee together.

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