Facebook Marketing |The Ultimate Guide for Beginners

Why Facebook is used for Marketing?

• Facebook is the largest & most popular social media platform in the world.
• It has many (more than 2 billion) active users, in which 62% of them log in on a daily basis.
• Facebook went from being unknown a little over a decade ago to billions of people using it today. It will go from billions of active users to millions or even thousands over the next decade.
• Thus Facebook is very useful for the advertiser or marketer to promote their business on most popular social media FACEBOOK.
• Offline media such as newspaper advertisement, magazines, radios, TV commercials are becoming more expensive, Facebook Marketing giving a huge return on your investment.
• Facebook can be used as a handy tool for promoting and advertising your business.

What is Facebook Marketing?

• Facebook gives great space to keep customers informed, develop more brand identity and help to expand business reach.
• Facebook Marketing is used to promote a brand, or we can create brand awareness, Lead generation etc. Being one of the largest social media platforms, it provides insight in to is users interests, likes, dislikes, personal life & buying behavior.
This large database of information will use for our business to generate high quality leads, sales enquiries and traffic to our website.
• Facebook dynamically allows users to create individual profiles or business pages for companies, business, organizations, or any group who attempt to develop a fan base for a product, service, or brand.

How Facebook is used for marketing?

• Facebook uses Business page for Marketing. Facebook Business Page is an active communication channel to create, maintain and attract more customers.
• A business page is quite different than individual Facebook profile, business page has no limitation of user/fan, business account handle by one or more persons without sharing there log in details.
• Facebook provides Business manager tool for marketing. Business Manager is connected with a Facebook business page. It is effectively used to build our own business on social media platform such as Facebook, Instagram, and Facebook Messenger.

It allow businesses to securely manage their numbers of business Pages and ad accounts they work on in one place.

Neha Deshmukh Digital Marketing Consultant with 1+ year Experience. ThinkCode Technologies Pvt. Ltd. Amravati