Global Books and Stationery Retailing 2014- 2019

The renowned market research entity Conlumino issues a research report on global stationery, news, and books retailing from 2014 to 2019. The report summarizes an extensive analysis of stationery, news and book sales across several channels. The research survey is based on 50 countries and plays crucial role in forecasting the current and future trends across the books, news and stationery industry worldwide.

The research report provides valuable information to Books and Stationery Manufacturers in designing marketing and business development strategies.

Review of the Research Report Ups and Down in Industry

The office stationery, news, and books retail market witnessed a downfall in 2009. After 2009, the stationery retail industry started growing at a moderate pace. The reason for downfall was a global financial crisis.

Afterwards, during 2009-2014, books industry faced some ups and downs in the industry. In developed countries, print media faced a decline in prices due to rise in digital retail industry of books and stationery. The online retailers of books and stationery offer huge discounts that hit the offline market of print media. On the other hand, digital content had started to gain popularity.

Impact of Mobile Devices

After 2006, the trend of mobile devices has laid a foundation of online reading habit. Smart phone browsing slowly and gradually gains popularity across professional and personal life that in turn shaped the trend of reading literature and books online.

Offline Reading Shifting to Online Reading

Consequently people are turning more too digital content rather than printed copies of a book, newspaper or magazine. Consumers of online books do not need to hold physical space for the book. They do not want to put the effort of keeping books into their hands. Users find books and newspaper reading free of cost usually on the internet. Therefore, people are inclined to save their monitory cost, effort cost and space cost through online reading and access to the digital content.

E-book Penetration Trend

In the next five years, the growth of online books will be more likely to slow in developed countries. But, the trend of online books penetration will be more likely to get a boost in emerging markets and several developing countries such as India, Pakistan, Bangladesh, etc.

In developing countries and some of the developed countries, users tend to find e-books free of cost. They want reading online without incurring any monitory cost to them.

Another reason for e-book penetration is that purchasing power is not too strong in developing countries. Therefore people mostly spend their money on fulfilling their fundamental requirements such as running household expense, paying rent, utility bills and academic fees etc.

In contrast, it is also a fact that many consumers either they belong to developed or developing countries. They find easy to get free copies of online books. They are not willing to pay price on books.

The consumer behavior of downloading the free movies, magazines, songs, documentaries, dramas, and videos shape the culture on the internet to hack or download the intellectual properties (including e-books) as far as possible. Consequently, consumers have typically started e-books penetration while attempting to hack or download the books online.

StatisticsThe retail market for global stationery, news and books are estimated to record nearly 570 billion dollars by 2019 at CAGR (Compound Annual Growth Rate) of 5.4%.

A rise of English language in non-English speaking states such as China will boost the demand for international magazines and books. In the meanwhile, stationery items with the touch of technology and fashion are going to be more popular.

The Asia-Pacific had replaced America as the most prominent contributor to international stationery, news and books sales by 2011. It is expected that Asia-Pacific will hang on to its position, spreading out at a 10.6% of CAGR.

China will carry on being the most significant market. India will move into the index of top ten biggest stationery, news and books industries at 9th position.

Conclusion

However, the trend of reading habit has also influenced the online and offline growth of print media. In some developed countries such as the USA, there is a low reading habit, and some countries such as China and India are rich in reading habit. The reading habit is also a crucial element in the global sales of offline and online books market.

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