Instagram may soon allow you to share its 'stories' directly on Whatsapp

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Facebook is running a small test to let users post their Instagram "Stories" directly to WhatsApp Status.

The new feature will let users post decorated photos, videos and GIFs on WhatsApp which will disappear after 24 hours.

"An Instagram Story posted as a WhatsApp Status also becomes encrypted like the rest of WhatsApp," TechCrunch reported on Wednesday.

"We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you," a Facebook spokesperson was quoted as saying.

Facebook CEO Mark Zuckerberg has announced that 'Instagram Stories' and 'WhatsApp Status' both now have 300 million daily active users.

The features, which are the clones of rival app Snapchat, now boast numbers almost twice the size of Snapchat that has 173 million daily active users.

Facebook has also rolled out a feature that lets users share 'Instagram Stories' directly to 'Facebook Stories'.

The option to syndicate Instagram Stories to Facebook Stories is available for US users and will be officially rolled out for everyone around the world.

When Snapchat launched in 2011, ephemerality was its unique selling point. Its self-destructing photo and video messages were a stark departure from established social media platforms, which encouraged users to construct and populate content-laden profiles. Disappearing "Snaps" may have gained traction initially as a discrete way of sexting, but their transient nature turned out to have a broader appeal.

Users embraced Snapchat as a way to share the insignificant, silly, mundane, or simply less polished moments of everyday life. Moments not deemed Instagram-, Twitter- or Facebook-worthy, could be shared as ephemeral Snaps. As Snapchat co-founder, Evan Spiegel, put it:

Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion – not just what appears to be pretty or perfect.

Things looked promising for Snapchat. In 2013, the company introduced Snapchat Stories, a montage of Snaps broadcast simultaneously to the user’s entire contact list for a 24-hour period. The following year saw the introduction of Snapchat advertising, enabling firms to broadcast to the app’s growing user base, and providing Snapchat with a growing revenue stream. So confident was Snapchat in its future success, that it declined Facebook’s acquisition offer of US$3 billion in 2013.

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