Marketing Channels That Have The Most Impact

Introduction

Just manufacturing the best products in line with customer requirements does not make a business successful. It is equally important to have a great marketing strategy in place. A good marketing strategy implies the usage of marketing channels that can make the biggest impact. In today’s world, technology has expanded to every nook and corner of the world. The use of technology has also touched the marketing field in a big way with mobile and e-mail stepping up as two important marketing channels. However, this does not undermine the usage of direct marketing channels in any way.

Types of High Impact Marketing Channels

Among the various marketing channels that are used by businesses to promote and advertise their products and services, there are 3 channels that have the biggest impact. Let’s take a look at each of these in detail.

E-mail Marketing: As the name suggests, this channel of marketing makes use of e-mails to promote a product. If you have an e-mail account, you must have noticed promotional e-mails that advertise a certain product or service. These promotional e-mails that are sent to your inbox form the core of e-mail marketing. This channel of marketing has a high impact as most of the target audience has easy access to e-mail nowadays and check it regularly. So they are bound to check out about the products or services that interest them. When it comes to high impact marketing, usage of the e-mail channel is right at the top.

Mobile Marketing: E-mail marketing may be the top high impact marketing channel, but mobile marketing is also not far behind by any means. With the unprecedented increase in the usage of mobile phones all over the world, this channel of marketing has grown leaps and bounds over the past few years. Mobile marketing began with the use of SMS to promote products and services which still continues. The introduction of smart phones has taken this channel to a whole new level with promotions happening through various online applications and games in the phone. To add to it, products are also marketed on the mobile internet. Mobile marketing is fast growing into the most high impact channel of marketing.

Direct Channels: Despite the popularity of e-mail and mobile marketing, the direct channels of marketing can still manage to create a lot of impact. These channels include brochures, catalogs, billboards, TV commercials, ads in newspapers and magazines and other tested techniques. Direct channels of marketing have stood the test of time and have hung on even in this era of technology.

Conclusion

Firms with a good marketing strategy make efficient use of these 3 high impact channels of marketing in order to advertise and promote their products. Finding the right balance between them is what’s important.

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