Top 5 platforms to sell products online

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Hey, are you listening? The digital era is calling out to you. Your business growth today is not a game of offline sales alone. The digital arena has a major contribution to make in it. As Seth Godin, the bestselling author of All Marketers Are Liars, says "Selling to people that actually want to hear from you is more effective than interrupting strangers that don't." And this is a possibility only on the digital platform; not on print, not through Television and definitely not through brick and mortar shops, which reduce your business radius to less than 5 Km. Also don't forget the digital payments! Thanks to the evolving online payment gateway systems, cash payments are definitely a thing of the past.

We bring to you some of the best online platforms wherein you can easily sell your products and reach out to a broader audience. With numerous products surfacing with each passing day, your business needs an edge and what better platform for it than the digital world? Here is a comprehensive list that will help you in your endeavours to go digital -

1. Magento - With a multitude of plugins and extensions available, Magento is best known for its scalability and SEO- friendliness. Almost 21% of the top 100,000 ecommerce sites are built on this platform. It can easily be integrated with emailing platforms and help you in the process of lead nurturing. Magento provides wide-ranging options from community open source to large scale enterprise systems.
2. Woocommerce - Though there are a plenty of plug-in options that WordPress provides to its customers, the one with the maximum popularity is Woocommerce. Woocommerce holds a market share of 41% in the e-commerce domain. It is a user-friendly and cost-effective platform for businesses and has an excellent support system.
3. Shopify - With a share of 10.74% in the top 100,000 websites, Shopify provides its customers with a multitude of themes and templates to choose from. It has over 1,200 different plug-ins available to select from related to accounting, inventory management, marketing, social media, etc. It also provides 24/7 support through its online live chat, phone support and email.
4. Kartrocket - It is one of the rare few online platforms providing integrated solutions - from an online store to product pick-ups and shipping solutions. Kartrocket ensures that all its solutions are India-focused and innovative. They have a good understanding of the local market and provide the same feel to your business platform as well.
5. Easebuzz - A new player in the market, Easebuzz provides integrated solutions to its customers. Right from an online web-store (selling platform) to an integrated payment gateway, it eases the process of going digital for the sellers. One does not have to look to separate vendors to simplify their payments with Easebuzz at their service. With 15,000+ businesses on board, it not only provides a user-friendly interface, but also ensures 24/7 support. With 50% returns to shoppers through coupons of A-listed companies, Easebuzz is revolutionising the online arena of digital selling.

We hope that this list clears your mind of all doubts and queries regarding embracing the digital platform for your business. We also hope that you are able to give your business the right head start this new year, preferably in the digital way.

Rohit Prasad Business head for Easebuzz