Franchise Marketing Services in 2018 - What to Expect

As we move into 2018, one of the top objectives for many franchisors is figuring out how they can help all of their locations generate more leads. When it comes to getting the best return from this type of investment, the right franchise marketing services can drive very meaningful results.

Because the Internet is always evolving, the specific online marketing strategies that work best change as well. That's why we want to share an overview of which types of franchise marketing services you should look for in order to get the best results throughout 2018:

Mobile

Although mobile isn't a brand new trend, Q4 of 2017 showed just how important it is. While holiday shopping on mobile devices was up significantly from 2016, desktop buying was down quite a bit. For many people, almost everything they do online is through their phones. Because this behavior is here to stay, taking a mobile-first approach to marketing in 2018 can be a very wise decision.

Visual Content

Written content remains a critical piece of online marketing. But since so much activity is happening on smaller screens, a page that's only text is unlikely to grab someone's attention. This is why visual content matters so much. Whether it's a picture, infographic, GIF or video, distributing this type of content through all of your marketing channels will ensure everyone has a reason to take notice of what you're offering.

Brand Voice

Social media platforms remain a very valuable way to connect with potential and existing customers. However, that doesn't mean it's easy to stand out on platforms like Facebook and Twitter. Given how much competition there is for attention, it's vital for franchises to have a consistent brand voice. Establishing this voice and keeping it consistent across all communications will help all of your locations get noticed.

Consistent Publishing

This strategy for 2018 also ties into the fact that there's so much competition for consumers' attention online. If you want people to stay engaged with your brand, you need to give them reasons to feel that way. Whether it's a blog or social media profile, one of the biggest mistakes franchises make it sporadic publishing. Establishing a clear marketing calendar and then ensuring all deadlines are met is just one example of the many ways that franchise marketing services can help your entire organization.

Franchise Success Team is the only full service franchise consulting agency that offers turnkey solutions focused on the most important aspects of your franchise growth strategies. From franchise development services to franchise accounting services, we have you covered.

We encourage you to learn more about what makes our franchise marketing services an excellent investment for your entire franchise operation in 2018.

This is the syndicated copy of an original article posted at http://franchisesuccessteam.blogspot.com/2017/12/Franchise-Marketing-Services-in-2018-What-to-Expect.html

Michelle has been a franchise advisor for 10+ years. She also holds a valuable Internet Marketing Degree – however with the ever changing world of web marketing she strives to learn something new every day.