Five Important Digital Marketing Elements To Consider When Updating your Business Strategy

A robust online presence is critical to the success of your business. All you need is a rock-solid digital strategy to enhance brand visibility, boost income and support new client acquisition efforts.

Here are the five top elements you should be including in your digital marketing strategy, especially if you want to make significant progress in your online business. Take advantage of Boise internet marketing and enjoy a solid online presence.

Organic Search

Though there are a number of ways to drive consumers to your website, the most popular would be through search engines. To achieve this, you need to optimize your site - pushing it to the top of search engine result pages.

Proper optimization of your website helps you get organic traffic to your website and improves your brand awareness, enhancing your business.

Mobile Accessibility

The mobile device market has exponentially grown over the years. The massive growth of this market has also increased the number of consumer transactions being performed on mobile devices.

This means it is essential to consider customizing your website for mobile devices. This will not only help you earn the confidence of your users, but will also help you rank even better on search result pages.

Social Media Marketing

Make use of this valuable platform to grow brand awareness on the web. This is a powerful platform where you share your business stories and information to increase the visibility of your services and products.

Integrating social media marketing with your digital marketing campaign increases the chances of connecting and interacting with existing and potential clients.

Content Marketing

They say, content is the basis of any website, and it’s true in almost every case. Quality content is at the core of a successful digital marketing strategy.

Content marketing is an excellent vehicle of providing your clients with relevant and fresh content. The idea: to increase the number of visitors to your site and improve user engagement. Well-known conversation drivers equal greater return visits and interest in your site and therefore your company and products/services.

Nurturing Site Visitors and Email Marketing

According to research, only between 1-3% of first-time visitors to a website make a purchasing decision. So the question is, then, how do you get the other 97% to buy from you after their first visit?

To turn this huge percentage of visitors into real, prospective buyers, all you have to do is nurture the website.

The first step to turn visitors into future customers is to create an email subscription for visitors. With that you can "nurture" them over time, converting them into buyers.

Strategic email marketing is an effective, proven strategy that can help you generate maximum ROI for your business. Research shows that more than 65% of consumers tend to make purchases after receiving promotional campaigns through well-crafted email campaigns.

Also, make sure your email marketing campaign is mobile friendly as the average person will access emails via mobile these days. Don’t feel overwhelmed though - there are internet marketing companies right here in Boise who can help you streamline your email marketing strategy.

Consider these five elements of digital marketing in your overall marketing strategy so you can create a strong online presence.

Keep improving your digital marketing strategy!

Jason Dodd is a passionate freelance writer with years of experience under his belt. In his recent write-up, he shares five important digital marketing elements to boost your business strategy.