5 Ideas to Get More Bang for Your Advertising Buck

In order for a business to succeed, as many people as possible need to be introduced to the product or service that is being offered. In order for that to happen, you will need to put together a solid marketing strategy that will encompass a number of different mediums so that your ads reach as many people as possible. The problem with doing this, especially for those on a tight budget, is that it can all get a little expensive. The goal is to create a positive return on investment (ROI), but in order to do that, you have to employ measures that will ensure the biggest bang for your advertising buck. Here are a few ways to do that:

Cross-promotion

If there is another business that you know of who complement what it is you have to offer, it may well reap dividends to get into a cross-promotion type of marketing arrangement with them. For example, if you own a florist business, think about forming partnerships with bridal shops, bakeries, and other places where bride-to-be's might go to shop.

Social Media

There really is no more cost-effective way to advertise nowadays than through social media sites. The people that are already following you are already doing so because they are interested in what you have to offer. If you can promote sales and discounts, the people in your network are likely to share with others, which means they are essentially advertising for you for free.

Sponsorship

There is a reason that so many businesses sponsor little league sports teams, and that is because you get a ton of advertising for a small investment. Not only are you putting your business name in front of a lot of people, you are also showing that you are active in giving back to the community. That is something that most consumers really like to see.

Lead Generation

It has long been said that the hardest part of running a business is getting people to buy from you more than once. Curiosity will often get people in the door or onto your website, but you need to be able to wow them once they are there. When you get people in that first time, ask for their e-mail information so that you can build a list and keep them all updated with news, discounts and more. If you can make it easy for them to remember you, they will come back for more.

Ad Serving

There are a lot of companies that advertise online nowadays, with ad servers perhaps the most effective way to get your ads seen by the right people. Your ad can be placed across numerous sites for a single fee, with the ads that offer the best chance of creating a lead or sale displayed to the people that visit those sites. It’s an effective way to get your ads out there and in front of the faces of those ready to buy.

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