Best tactics for email marketing, learn how to do it and start exploring your business

Simply, Email Marketing is sending commercial messages to a group of people for request business, to build loyalty, or for the brand awareness. Email Marketing is also used to get a current customer database. In email marketing emails were sent with a motive like increase merchants relationship with current or previous customers, here we can also share third-party ads.

Email marketing was not that much effective in 1978 but as the time changed and everything has become digital in this 21st century and technology had a major growth with this the value of email marketing has been increased nowadays.

Different types of email marketing are:-

• Transactional emails

Transactional emails are triggered a based email that based on customer action with a company. Triggered transactional messages include dropped basket messages, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.

• Direct emails

Direct emails are sending to communicate a promotional message (for example a special offer or a product catalog) companies just collect a list of customer and send direct promotional messages to the customers.

• Mobile email marketing

Lots of traffic comes through phone and tablets on email marketing. The marketer is researching for making advertisement longer so that view can be increased, though the delivery is very low due to better filtering of advertising and the user having multiple email accounts for various purpose because emails were created according to the behavior of customers. Modern email marketing has pull strategy rather than push strategy.

• Advantages of email marketing are following:-

1. Here an exact return on investment you can track which is generally high when it has been done properly
2. Email marketing is second best most effective online marketing tactic.
3. Email is more popular with digital marketer rather than any other tactic.

• Disadvantages of email marketing:-

1. Sometimes email goes in the spam box that is not controllable.
2. People didn’t check emails or emails are not that much activity that can attract people or the customers.
3. Email deliverability is still an issue with the marketer. For more visit website

Eshana Edutech is not just a Digital Marketing institute its a company that provides not only education but it also provides live training to the students