SEO Reseller Packages Broken Down for Your Convenience

For those who have had trouble understanding the variety of SEO reseller plans offered by thousands of SEO service firms, today we’ll be discussing the basic components of an SEO reseller arrangement: the players, the methods, and the variations on reseller packages by which such widespread dissemination of SEO service has occurred. We’ll also discuss what makes white label SEO, white label. Without further ado, here is our alliterative line-up of the typical participants, processes, and particulars of typical SEO reseller programs:

Participants: For the sake of this article’s length, we’re going to limit the number of players in the SEO reseller business model to the typical, expected number of parties in the vast majority of reseller plans out there: the SEO provider, who initially conceived the SEO reseller plan and who does all the actual SEO work; the SEO reseller, who agreed to the terms and conditions contractually set forth by the SEO provider (designer of the program) and who accrues new clients for the SEO provider; and most importantly, the end client who receives the work of the SEO provider but thinks all along during the campaign that the SEO reseller is the one providing the service.

Processes: The basic methods by which the goals of an SEO reseller package are achieved are fundamentally akin to a highly involved referral plan. The reseller’s job in any SEO reseller package is to find clients for the SEO provider, all the while pretending those clients are the reseller’s and that the reseller is the one performing the SEO work for the client; this is not the case. All the while in the background, the SEO provider chisels away at the perfect SEO campaign. They get work and, by proxy, new clients. The SEO reseller gets a commission from the highly marked-up SEO service package, the price of which is set by the reseller, within reason of course

Particulars: There are many variants on the SEO reseller business model, including co-branded, agency, and referral solutions. Everything else regarding processes essentially remains the same. The primary difference in these SEO reseller plan variations involves the degree to which the SEO provider is visible to clients. Co-branded, naturally, implies that the client understands both the SEO reseller and the SEO provider are working together to provide service. Agency models are more specialized – designed for those traditional marketing firms that want to learn to provide SEO to their clientele. Some skip the façade altogether, bypassing the front as an SEO provider, and simply handing off a client to the provider and receiving a commission.

The most popular reseller model, however, is White Label SEO. Also known as private label SEO, this variety of reselling entails the complete obscurity of the SEO providers, letting the client think the SEO reseller is doing the work, when in fact, the SEO provider is implementing their campaign behind the scenes.