How To Create Facebook Cover Videos That Convert

Facebook cover videos are a great marketing tool. They’re engaging and effective—if used to their full potential.Here are a few tips on how you can make sure you’re making the most of yours.

Ensure that your Facebook cover designs are the recommended size of at least 820 x 312 pixels and have a resolution of 1080p. And include the most important details in the centre of the design. This way no matter what device it’s viewed on, or what the layout of your page is, your message is clear.

The layout of the page is often overlooked in design, but this is very important to how functional your Facebook cover videos can be. Positioning important details behind your page’s profile image or call to action buttons can keep them from reaching your intended audience altogether.

Similarly, if your target audience is primarily accessing your page through mobile devices, positioning your content outside of the scope of what’s visible in the mobile view will render it ineffective.

Now that we’ve got the design basics out of the way, let’s move on to the length of the videos. There is no magic number or golden rule to follow in terms of time. The most important thing you can do here is to keep your videos for Facebook cover to the point. By doing this, you make sure that your videos remain catchy no matter which part of the video is being viewed.

Facebook cover videos can be 20 to 90 seconds in length, and the idea that "less is more" can be applied here. If you can position your offer or share your brand effectively in a shorter amount of time, than that’s the best approach to take.

Videos for Fb cover are played on a loop, so even at 20 seconds you’ll still being taking full advantage of displaying your message prominently on your page.

An often-overlooked part of positioning your Fb cover video, is choosing a thumbnail that stops your audience in their tracks. It can be tempting in the excitement to simply upload your video to skip this step. Choosing the right thumbnail however, can be the deciding element in someone clicking on your video and then being driven to click on your site.

So, get to it! Create your Facebook cover designs using video clips, still images, illustrations or a combination of all of these elements. But remember, it’s not just what you include in the video so much as how you bring it all together that counts when you are trying to convert your target audience.

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Senthu Velnayagam is a writer across several reputed industrial web posts. He writes for many online journals and portals that are related to web banner designs