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10 Tips for Instagram Marketing

Author: Jessica Mathew
by Jessica Mathew
Posted: Apr 02, 2018

Facebook-owned Instagram started as a social app for sharing images and videos with friends and family. However, in a short span of time, this mobile App has emerged as a key marketing platform for brands to showcase their products and services to a target demographic. Speaking of Instagram Marketing, you must checkout Cignitech’s social media management services page to see what we offer when it comes to social media marketing.

Instagram was launched in 2010 as a strictly iOS app but has soon emerged as a brand-friendly app for mobile marketing, not just for small businesses but also for large enterprises with a vast employee and client base. In 2017, the app has reached 1 million monthly advertiser registrations as compared to 200,000 in 2016.

Here are some super-cool instagram statistics for your reference.

  • 7 out of 10 Hashtags are branded.
  • 80% of users follow at least one business.
  • Around $4 billion worth mobile ad generation in 2017.
  • 8 million global brands are registered on Instagram.
  • 78% of influencers are using Instagram marketing.
  • 25% of the ads are videos
  • 65% of the highest performing posts are products.
  • 70% of the posts are not seen.
  • 50% of the captions and comments contain emojis.
  • 800 million users – estimated to reach 1 billion in 2018.

Having said that here are 10 proven strategies for Instagram Marketing that every brand needs to follow.

Register for Instagram Business Unless you are a freelancer pitching for new client, it is essential to sign up for Instagram Business profile. Instagram business offers you the feature to view insights, analytics, track performance, and manage promotions.

One thing to remember when you choose an Instagram Business account is to ensure you provide an accurate phone number, email address and store address in order for your potential customers to be able to get in touch with you.

Don’t play cheap. Spend on Paid Promotions. In 2017, mobile Ad revenue was estimated to have generated around $4 billion. Advertisers are making use of Instagram’s popularity to engage in paid promotions. 800 million users is a huge audience. Reaching at least 10% contributes to a huge marketing success.

Create engaging content. Educational, Inspiring and Engaging content is said to take the first place when it comes to Instagram Marketing. However, with the emergence of Instagram Business, posts that feature products have performed well than those that rely only on content.

Add a location to your posts. Posts with location are said to have worked wonders in reaching the target audience compared to those without location tags. Especially service-based businesses can make use of this feature to showcase your local services, engage local audience and reach a specific target geography.

Pick the right hashtags. Hashtags can take you from nowhere to everywhere. They can create wonders if you choose accurate and meaningful hashtags for your posts. Use catchy hashtags to engage your audience and ensure you and your influencers use the same hashtags for the same products.

We will post the next set of 5 Instagram Marketing Tips on our next blog post. Keep reading.

About the Author

Headquartered in Dallas, Texas, Cignitech holds a strong market presence in website design and development, SEO services, Website Maintenance, Content Development and Social Media Marketing, among others. Within a short span of launch, Cignitech has

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Author: Jessica Mathew

Jessica Mathew

Member since: Apr 02, 2018
Published articles: 10

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