Digital Marketing

INCREATION

Increation as the name suggest is an initiative risen out of the urge to create - a media production house, engaged in all kind of visual media undertakings like Advertisement Films, Television Programs, Talk Shows, Documentaries, Music Albums, Travelogues, Animation Films, Animation Advertisements and Corporate Films, content management, Digital marketing and events - always maintaining the effort to rise above the rest in the new age.

We have produced documentaries, travelogues, animation shorts, TV shows, fictions and non-fictions that set new trends in the industry and raised the bar in terms of conceptualization and quality. Till date, Increation has produced 9000 hours of visual content, 65 advertisements, 22 short films, more than 3800 hours of documentaries and nearly 900 hours of animation content. We have won 14 State awards and other 42 regional awards for various productions.

Our purpose is focused strictly on the creation and management of positive brand conversations.

Our complete portfolio can be simplified down to just three words - CREATIVE MEDIA INTERVENTIONS - deployed on a variety of platforms across all segments of marketing opportunities.

TV Productions

As far as productions for the television is concerned, Increation is the leading media production house in Trivandrum with a rich portfolio to showcase its expertise. Today, after a decade of exemplary work and many awards, Increation is without doubt, the best equipped media factory with an additional strength of the best animation team and the most efficient Dubbing Studio in the district.

Udayamritam, an award-winning program focused on heritage, culture and folklore, redefined the entire genre of morning divinity shows by taking the audience out of studio floors and providing them with rare insights about India.

The program having a streak of 3800 episodes, hold the record in Limca Book of World Records as "Longest Single shot video in non-fiction category in Indian Television History.

It also went on to win the State Awards for Best Director, Best Camera Man and Best Anchor.

It is not only in the Television program sector that Increation has ventured into new waters.

"Kingini" is the first-ever animated Edutainment children’s video magazine in South India. The programme ran to 490 episodes and was adjudged the Best Children’s Programme and also won the Best Director Award at the State Television Awards.

Advertisements

Get out in search for the best Advertising Company in Trivandrum, and you reach at our doorsteps. With a tally of more than 60 advertisements from its bag of creations, some of the advertisements even went on to win national awards.

As a production house that has already proven its impeccable creative as well as technical quality in film making and brand building, today we are more than 5 years into the new age medium of marketing and brand building: Online/social media promotions.

SOCIAL MEDIA PROMOTION: The Unique Increation Model

Social Media

As far as Social Media is concerned, it is not just about understanding the tool, but knowing when, where and how to use it. For instance, in Facebook campaign, the key to success lies in tapping the potential of users’ News Feed to deliver the right content to the targeted people messaged in the right way.

This is how we see the contents we do on Facebook: Every post, image, video, or comment you share is a chance for your potential customers to react, and every reaction could lead to a visit, eventually to a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click­ through rates are low, that the sheer number of opportunities you have in social media is simply significant.

• Our artistic team of professionals would ensure creative content and designs suiting your products and services in the best way keeping in mind all the new age subtleties and possibilities of social media.
• Interactive posts that ensure viewer engagement for your target audience. Keeping your existing customers engaged with the latest developments of your industry is important and essential in today’s world.

Today Facebook gives the option of paid advertisement and paid content boosting. It need expert and professional hands to manage the profile of an enterprise and utilise the paid options wisely. Paid boosting on Facebook gives the option to streamline your advertising to your potential target groups based on four criteria, viz., age, gender, geography & their search patterns.

SEO (Search Engine Optimization)

Today websites have become the address of any enterprise or business undertaking maybe even more important than the physical address. And the time is so that the only directory accessed by all in the world of websites is GOOGLE.

Thus it is important that if your products and services need to get noticed by the world around, you need to get listed in the initial pages of this digital directory GOOGLE.

This is precisely the objective of SEO: To have your website placed high in the of search results in Google. And thus increase the web visitor count to the site. This is through the use of appropriate keywords genuinely describing the content of the website.

To briefly summarise the various steps involved:

Keyword research is the first thing to be done in a SEO campaign. It will let you know the most common search phrases people use to find the products and services coming in your line of business – it will also give you the search terms that drive traffic to your competitors.

Always remember that Google updates its SEO regulations and algorithm almost every day, making it more and more precise and friendly.

Website Structural Analysis is thus very important – it looks into the details of the structure of your website - how the URL is structured, how the files are named, where are these files placed, how depth are the pages hidden, is it easy for the spiders to reach to all the pages, location of the pages, URL's, files, folders and giving a theme and having a hierarchy within the website.

Every day Google’s spider crawls your website looking for updates and trying to blacklist your website if we have broken any of their regulations.

Competitor Analysis as in other kinds of marketing, is important as far as SEO is concerned - looking how your competitors have positioned themselves online.

On-Page optimization involves manipulating frequency of keyword in the URL, Title, Headings, Hypertext Links and Body text.

On a detailed basis, the following chart gives the detailed SEO processes of our company:

Phase I

Website Analysis

Competitive Analysis

Max Keyword Research

Max Keyword Finalize

Search Engine Optimization Strategy

Initial Ranking Report

Phase II

Search Engine Submission

Local Search Engines SEO

Submission to Web Directories with at least Google PR 3

Article Submission

Press Releases and News Submission

Sitemap.xml Submission

Blogs Creation

Forum Posting

Social Book Marking

Submission of Blog to Blog Directories

Submission of RSS Feed to RSS Feeds Directories

Social Media (Facebook) marketing

SEO Copywriting

Images Alt Tags Optimization

Meta Tags

Link Navigation

Header Tags like Hl, H2 Tags

Default Error Page

Canonical URL Redirection

Robots.txt

Sitemap.xml

W3C Validation

Finally, it is important to keep in mind that it is not only important to take the steps properly, but also to maintain monitoring and reworking on your website constantly. The ranking of your website can change from week-to-week due to competition and also modifications to search engine algorithms. Maintaining a top ranking always is important.

Maintain monthly or weekly reports on SEO activities and dynamic ranking. The report should include the following:

• Page Views (by hour, day, week, month and year)
• Unique Visitors (by hour, day, week, month and year)
• Traffic Origination
• Keywords Used by Search Engines
• Most visited Pages
• Visitor Information
• Traffic by Time of Day

Blogging

A mere page containing your business activities or products will never bring about a change - the more indexed pages contain your services the more it will make the things work. Blogging is so key for a successful and user-friendly SEO process.

Blogging will bring more and more indexed pages in your website. Each time you publish a blog, the indexed pages in your website will increase, which bring forth more show-ups in search engine results and more traffic on to your website.

Increation Model for Blogging:

Increation bloggers will thoroughly study your business and its related products and services. The study will then extend to your competitors then.

• Topic and Keywords: The topic will be selected on the current trends in your business and will create a keyword to go with I - long keywords rather than short ones.
• Where to put the keywords? Increation Bloggers have the perfect idea were to have the keywords, like Page ti.ti.es, Headers& Body, URL, Meta Descriptions.
• Use of Images and optimizing it for Google to Index. Blog will contain images and text rather going for conventional blogging with texts only. The images used will be Google approved formats like JPEG, BMP and PNG.
• The filename of the images used is a usual area where web designers and bloggers make a big mistake in – they typically use common filename for the images. But our team will use descriptive words relating to the content of the blog as filenames for images in the blog. Google uses image filenames as snippets in search results.
• Peppering the blog with right links: Our bloggers use link building to make your blog and page appear more in the search results. This helps validate your page with the search engines and its results. Linking helps to connect the content published in your blog with similar articles. This technique has a larger chance of backfiring as it is very important that you link the content with right and authoritative articles and websites.
• Allowing time for the blog to grow

Do remember that the strategy if blogging is something totally organic. Even the best content needs time to improve and attain traction in search engines.

But if sufficient time is given to a well-planned and prepared blog, it is sure to improve the traffic to the website.

Bloggers will post continuously and optimize consistently to attain the best results.

Awards & Recognitions

• Winner of 11 state awards and 42 other awards for various productions.
• Winner of 3 awards at the Indian Advertising and corporate film festival.
• Best Documentary film award in Mumbai Shorts international Film Festival.
• Twice the recipient of Limca book of world records.
• Increation had the credit of the longest single shot video in the history of television.
• Entrant for Vision award at Royal Common Wealth Society, UK.
• Films done by Increation were selected for various National, International Festivals.
• Winner of Film Critics Award, Adoor Bhasi Award, Thikkurissi Award.
• Got official selection in Festival De Cine International De Barcelona.
• Recognized by Animation Express magazine for creating 8 different styles of animation in the movie - Manikantan, for the first time in the history of Indian animation industry.
• Recognized by Union of German association (UGMA) for the best TV production.

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I am suraj krishna and i am a content writer in Increation Media.