How to Spend lot of Money to Remake it after Build a site?

Many for some reason believe that website design, website development and its promotion are absolutely unrelated processes, and therefore do not just order all of this from different contractors (although this, of course, is everyone's business), but they sometimes do it in some kind of its unsystematic sequence. After all, it's absolutely normal, to launch a new site, and in half a year to do its promotion. Or not?

Let's understand, for what reason there can be superfluous expenses at site advancement.

Reason # 1: We did not plan to move forward

Do not think about promoting your site and regard it as an additional sales tool - things are incompatible.

When your sales season is in full swing

If you need to sell here and now, then it's better to postpone the improvements and engage in contextual advertising. SEO - this process is not one, and sometimes not for three months. And with the help of contextual advertising at the same time you can arrange for your site "trial period" - to check whether it sells well, based on statistics, further work out the usability of the site and fix the problem areas.

When you have the simplest business card site

If you make a website just because "every self-respecting company should have a website" and will point it to business cards "for solidity", and there are no other tasks before it - SEO and promotion on the Internet will not be useful to you.

When do you have a LANDING

Landings are almost not subject to SEO-promotion, but they can be optimized on a one-time basis. The promotion process assumes the existence of several linked pages, which, of course, in landings there. But at the same time, you can very profitably use contextual, media and targeted advertising.

When you have a site built on the designer

Yes, perhaps, this is an advantageous option, sites on the designers are much cheaper. But often designers do not have the functionality necessary for optimization and promotion. For example, some elements are output to the site using scripts, and for SEO it is necessary that the same elements are output in the HTML code. As a result: it is impossible to optimize the partition. Another situation: when in the meta tags for different product categories need to write different words; or even easier: you need a certain type of calculator, which is not in the designer. In such situations, you can only offer to complete the functionality of the designer (of course, at your expense), or redo the site entirely in Affiliate Cashback CMS. To promote sites on designers, of course, it is possible, but with highly competitive subjects and inquiries it is almost unreal.

In other situations, think about SEO immediately, once you decide to do the site.

Reason # 2: We decided that we will be promoting after the launch of the site

Website promotion is not a process where you can get results instantly. An important stage of promotion is site optimization, and it's not just some kind of "witchcraft" over the code and robots.txt, it's an obligatory interaction with usability, which can result in edits for design and functionality, which naturally takes time. Separation of site optimization from the development process often leads only to a double work that no one likes.

At the same time, it is not worth worrying about the alignment of work processes between contractors. Usually we take upon ourselves the preparation of the technical assignment for optimization, and its discussion, and control of implementation. The work can be lined up either with the involvement of a client specialist (PR manager, marketer or other responsible specialist), or directly, between account managers of contractors for development and promotion. Responsibility zones in this case are distributed to all participants in the process.

That is why it is simpler for a customer to apply to an agency that provides both website development services and promotion, because then the whole complex of responsibility for the future work of the site rests with one contractor. It is much easier to get an answer to any question that arose without a possible "transfer of marksmen" between performers.

Reason number 3. We have already been promoted, we do not believe anyone now.

And in SEO too we do not believe!

It happens that clients come to us not from "beginners". They have already been promoted by someone, they have several positions in the TOP, but the figures from the reports of the previous contractor somehow diverge from reality.

Once we with the client even had to wait until the "period of validity" of the service connected with the previous contractor with the bots that the attendance was winding up would end. Since it was not possible to find and disconnect the wrapping service, and he turned off only for the third month of our cooperation, the client saw a real picture of the site's attendance only then (it would be more logical to say "non-attendance"). And this, again, is a waste of time and money.

Because of such "stories" of distrustful customers, more and more, and some of them generally cease to consider SEO-promotion as something serious and expedient.

Abdul Raheem is an article writer and publisher at eBook Review Pro as well as internet marketer.